Ektio Shoes Launches to Take Ankle Sprains Off the Court Former NY Knick, John Starks, Supports

First Shoe to Protect and Defend Against 25,000 Ankle Sprains That Happen Every Day in U.S.

NEW YORK, Sept 2 /PRNewswire/ -- For the first time in history, a new, clinically tested athletic shoe produced by Ektio Inc.  (www.ektio.com) has been designed to become the antidote to the #1 orthopedic injury in the U.S.; combating the most common, painful, and expensive injury on basketball courts today - sprained ankles.  In an effort to combat the $3000-$5000 spent on ankle sprain healthcare per incident, $4.2 billion annual economic loss and $1 million a year in U.S. emergency room visits, Dr. Barry Katz, with his medical team, attacked the problem and created an anti-sprain technology.  Built in straps within the wall of the shoe anchor the ankle, which prevents rollover injuries. In addition, it incorporates "anti rollover bumpers" on the outside of the sole. Former NY Knick, John Starks, is on a mission to get this groundbreaking shoe to his fellow NBA players and beyond. Ektio shoes retail for $199.99 and will become available at www.dicksportinggoods.com and at http://www.ektio.com at the start of this year's basketball season in November, 2010.

Former NY Knick great and All Star guard, John Starks said, "In 2009, NBA teams lost $15 million in revenues alone from this specific injury. It happens every year. This is the first shoe I've ever seen that could change all that. I have had many ankle sprains in my career and they were debilitating, painful and made getting back to the court very difficult. The technology that Ektio has created in order to protect players from rolling their ankles or the severe injuries that result when players jump and land on another player's foot is remarkable. I wish that Ektio was available when I played. This will help players stay healthy and prolong their careers. I believe so much in what Ektio is doing that I've joined the company."

"Clinical studies we did at Drexel University showed significantly less ankle inversion compared to a standard basketball shoe," said founder, Dr. Barry Katz, "yet the shoe did not inhibit any of the useful motions of the ankle needed to play basketball at the highest level. In preliminary studies, it was shown to be superior to ankle braces.  A second study at the Hospital for Special Surgery in NYC showed that despite the anchoring of the ankle to the shoe, useful ankle motions in activities necessary for basketball (running, jumping and cutting) were not inhibited compared to a standard basketball shoe with and without tape and compared to barefoot athletes. Our ability to protect against shoe rollover inversions while, at the same time not adversely affecting athletic performance, is the key to the product's revolutionary benefits."

Dr. Katz was inspired to create the product as a result of his own and his son's ankle injuries suffered while playing basketball.   His all-star team of experts for the launch of Ektio include Thomas Nordstrom, M.D., orthopedic surgeon, Steven Dribben, Dr. of Podiatry, Dr. Sorin Seigler, Ph.D., Director, Biomechanics Lab Drexel University and Dr. Howard Hillstrom, Ph.D., Director of Gait Lab at the Hospital for Special Surgery, NYC. The lead designer is Omar Bailey, a world class independent shoe designer who has designed shoes for former pro athletes including Alan Houston and Gary Sheffield.

Though its hard-hitting functional properties put Ektio in a brand new category of athletic wear, the hip, urban styling models rival any AirJordan, Nike Lebron or Adidas offering. The Fall 2010 collection is comprised of the high top Wraptor and the three quarter-top Post Up.  

The high top Wraptor features action leather with opposing color and quilted stitching, perforated leather details with opposing color underlays and patent leather toe and ankle accents. The Wraptor comes in two color combinations: a black and red upper with black mid sole, black patent leather toe, red bumpers and laces. The grey and Carolina blue Wraptor features a blue patent leather toe, the addition of mesh-detailed walls, a grey midsole and blue bumpers and laces.

The Post Up three quarter top shoe comes in a white and red upper with a white mid sole, red bumpers, white mesh walls with red underlay and an action leather toe with red laces. The second Post Up comes in black and Royal blue with an action leather suede toe, black mid sole with blue striping, blue mesh walls with black underlay and blue laces and bumpers. The Post Up also comes in all black and all white styling.

Ektio (www.ektio.com)  is a physician-designed, clinically-tested athletic shoe specifically created to provide rock solid ankle support. The brand was named after the two Greek words 'Ektor' and 'Alexio,' which mean to 'defend' and 'protect.' Though Ektio's functional properties are totally unique to any footwear on the market today, the hip, urban styling of the Wraptor and Post Up  models rivals any celebrity named athletic shoe available today.

Press Contacts:

Alyson Dutch / Kristina Lotz

Brown + Dutch PR, Inc. 310.456.7151

alyson@bdpr.com, kristina@bdpr.com



SOURCE Ektio Inc.



RELATED LINKS
http://www.ektio.com
http://www.dicksportinggoods.com

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