Ektron Places #1 for "Value" in Info-Tech Research Group's Web Experience Management Vendor Landscape Company Earns Sole "Innovator" Designation for "…feature rich product for a lower TCO than competitors"
NASHUA, N.H., Sept. 26, 2013 /PRNewswire/ -- Ektron, the CMS that helps organizations get the best ROI on their website investment, today announced that it received the highest score for "Value" and was the only company named an "Innovator" in the most recent Info-Tech Research Group report on the Web Experience Management (WEM) Vendor Landscape.
Info-Tech Research Group Vendor Landscape reports help enterprise IT decision-makers identify a short list of vendors for their IT programs. Ektron was among the 12 vendors that made the Info-Tech list, and was the only vendor to score a perfect 100 in the report's Value Index.
"Vendors that score high offer more bang-for-the-buck (e.g. features, usability, stability, etc.) than the average vendor," the report notes. The "Innovator" category identifies vendors that have demonstrated innovative product strengths which act as their competitive advantage in appealing to niche segments of the market.
"Ektron is a strong contender for mid-market .NET shops," said Chris Wynder, Consulting Analyst, Info-Tech Research Group and the report's author. "Any SharePoint heavy organization should test Ektron to expand their website." The report also gave high marks to Ektron for its analytics integration and Cloud management capabilities. "The focus on easing extensibility with cloud management and content versioning tools is unique in the WEM landscape," Wynder notes.
Ektron 9 empowers marketers to connect, engage, acquire and retain customers across the Web and in the Cloud. With Ektron 9 organizations can:
- Improve connections with their audience through experiences optimized for smartphones, tablets and desktops
- Increase visitor engagement with targeted, relevant content
- Enhance customer acquisition and retention by making it easy for visitors to find the information they want
"With Ektron 9, we unveiled a content management system designed to help our customers realize the best return on their website investments," said Ektron CEO and Founder, Bill Rogers. "Ektron 9 was crafted with the mobile, persona management and customer experience features marketers need to increase their traffic, leads and sales."
Ektron Digital Experience Hub (DXH) provides pre-built connectors into leading enterprise applications, including SharePoint, Marketo, Salesforce, HubSpot, Eloqua, Microsoft, Google Analytics and many more. Through the Ektron DXH, visitors benefit from messaging targeted to their specific reasons for visiting a website, as marketers can now integrate customer data and intelligence spread across CRM, analytics and marketing automation applications. The result is a better experience for the website visitor and lower costs for an organization's IT department.
For a complimentary copy of the Info-Tech Research Group report on the Web Experience Management Vendor Landscape, please visit http://go.ektron.com/info-tech-wem-analyst-report
For more information on Ektron 9, the CMS designed for mobile, persona management and content optimization, please visit http://www.ektron.com/Home/9/
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom. Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ.
For more information: www.ektron.com.