NASHUA, N.H., Nov. 4, 2013 /PRNewswire/ -- Ektron, the content management system that helps organizations maximize their websites' ROI, announced today it will host a webinar on Wednesday, November 13, detailing the ways organizations can use visitor context to drive website engagement and optimize conversions. The webinar will focus on the tools and techniques available to marketers today to deliver the right message to the right person at the right time and how to create engaging experiences for visitors across smartphones, tablets, laptops and desktops.
During the webinar, guest speaker, Forrester Research Inc. senior analyst David Aponovich, will examine why delivering great digital customer experiences is crucial to an organization's business success, competitiveness and viability.
Keep your Eyes on The Prize: Why Context Matters More Than Ever
Bob Canaway, VP of Marketing, Ektron, Inc.
David Aponovich, Senior Analyst, Forrester Research
Wednesday, November 13, 2013 from 2:00pm - 3:00pm ET
Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.
Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ. For more information: www.ektron.com.