Lalas Will Appear at Events to Support Soccer Sponsorship Program

LOUISVILLE, Ky., Feb. 24, 2012 /PRNewswire/ -- In an effort to expand its soccer platform,  el Jimador, 100 percent blue agave tequila, is excited to announce former US soccer player Alexi Lalas as a brand ambassador. Lalas will make special appearances at select events throughout 2012 and will support the brand's corporate social responsibility initiative.

"As a brand that values authenticity, el Jimador acknowledges the importance of working with someone who represents a genuine link to soccer," said Jesus Ostos, tequilas brand marketing group manager. "Having an individual of Alexi's profile represent el Jimador will serve as a huge asset for the brand as we expand our soccer platform and continue to grow our corporate social responsibility initiative."

Alexi Lalas is a retired American soccer player and was a member of the U.S. National Team during the 1998 & 1994 World Cups, as well as a member of the 1996 & 1992 U.S. Olympic Teams.  After a 10-year professional career, he retired from soccer in 2004 and joined the ranks of soccer legends when he was elected to the National Soccer Hall of Fame in 2006. Currently working as a sports analyst, Lalas also served as a General Manager/President of several Major League Soccer teams.

"I'm looking forward to working with el Jimador and am proud to be involved with a brand that understands and values the passion that exists for soccer in the U.S.," said Alexi Lalas. "Every player knows the importance of being responsible on and off the field; it's crucial to demonstrate respect and display sportsmanship and I look forward to reaching soccer fans across the nation with this message."

As the official tequila sponsor of the MLS, U.S. Men's and Women's National Teams and the annual U.S. Tour of the Mexican National Team, el Jimador Tequila will be active in a variety of the teams' activities in 2012 including the upcoming Mexican National Team match in Miami on February 29.

For more information on el Jimador's soccer sponsorship and consumer experience, please visit the brand's Facebook page at http://www.facebook.com/eljimador.

About el Jimador Tequila
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling tequila in Mexico*. To learn more about el Jimador, visit www.eljimador.com.

About Brown-Forman
Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Korbel California Champagnes, and Sonoma Cutrer wines.

SOURCE el Jimador Tequila

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http://www.eljimador.com