el Jimador Tequila Celebrates National Margarita Day With New Survey

Margarita Season Kicks Off with National Margarita Day on February 22nd

Feb 18, 2016, 10:54 ET from el Jimador Tequila

LOUISVILLE, Ky., Feb. 18, 2016 /PRNewswire/ -- While we all "love" chocolate and flowers, February is now the most wonderful time of year for another reason: 'tis the season for margaritas! In fact, margarita season officially kicks off on February 22nd with National Margarita Day!

But wait…margaritas in February? Well, if you are like the 64 percent of millennials who drink margaritas outside of the summer season, according to a survey* commissioned by el Jimador Tequila, the No. 1 selling 100 percent agave tequila in Mexico – then this is the best news since the invention of the blender!

So, before you salt the rim of your next glass, take a look at some of the unique ways millennials will be celebrating National Margarita Day and Margarita Season this year.

A Case of the Mondays?
Though we all can get the Monday blues, it doesn't have to be that way. Only 13 percent of survey respondents said they would drink a margarita on Monday. Too many are missing out! Today's the perfect day to start a new Monday tradition – Margarita Mondays.

Don't Be a Two Percenter - Try Something New!
Remember when margaritas came in two varieties – with or without salt? Yeah, we just yawned too. Millennials nowadays are interested in trying new flavors to keep their taste buds guessing, with 84 percent of survey respondents proclaiming their interest in trying new types of margaritas. On the other hand, 2 percent of respondents said they will ONLY stick to classic margaritas, which is 2 percent too many in our opinion. But what do we know? We're only the margarita experts.

Sweet vs. Spicy
Spicy flavors have been on the rise with millennials, with ingredients seemingly never hot enough. However, when it comes to unconventional ingredients in margaritas, champagne and black raspberry made the top of the list, crowning "sweet" the winner of this round. Surprisingly, spicy ingredients such as jalapeños and sriracha ranked lower on the list. Lucky for you, margaritas don't play favorites! Have a sweet tooth? The Korbelrita is your calling. Feeling spicy? A Habanero margarita might just light your taste buds.

Slice of Pizza, Meet Slice of Lime
Mexican cuisine and a margarita – a pairing made in taste bud heaven. But have you ever thought to pair a margarita with a hot slice of pizza? Already ahead of the game, millennials are doing the "newest thing" and experimenting with different cuisine pairings. In fact, when asked what unconventional foods they would pair with a margarita, the number one answer was pizza.

Margarita for the Goal!
Aside from a Mexican restaurant, 32 percent of survey respondents listed sports bars as their top place to drink a margarita. So when you are out with the crew watching the next big soccer match, skip the beer and opt for a refreshing 'rita.

Now that you're ready to plan your celebration for National Margarita Day, try these out-of-the-box recipes from el Jimador Tequila.

Korbelrita
1 ½ oz el Jimador Tequila
½ oz Triple Sec
3 oz Sour Mix
187ml Korbel
Glass: Pint Glass with Clip

In a shaker filled with ice, add ingredients and shake to mix. Pour into margarita glass rimmed with salt (optional). Flip the Korbel upside down into your glass. Garnish with a lime wedge.

Rasparita
1 ½ oz el Jimador Tequila
½ oz Triple Sec
3 oz Sour Mix
½ oz Chambord Liquor

In a shaker filled with ice, add ingredients and shake to mix. Pour into margarita glass rimmed with salt (optional). Garnish with a lime or blackberry.

Habanero Lime Margarita
1 ½ oz el Jimador Tequila
½ oz Lime Juice
3 oz Sour Mix
3 Dashes of Tabasco sauce

In a shaker filled with ice, add ingredients and shake to mix. Pour into margarita glass rimmed with salt (optional). Garnish with a lime wedge.

To kick off Margarita Season and spread the cheer, el Jimador Tequila will be hosting Margarita Trails around the country. Learn more by visiting elJimador.com and join the conversation on Twitter.com/jimieljimador with #elJimador and #NationalMargaritaDay. Happy National Margarita Day!

*This survey was conducted by Instantly on behalf of el Jimador, and polled 1,005 respondents aged 21-34 who have consumed a margarita in the past three months.

el Jimador Tequila encourages you to drink responsibly.

About el Jimador Tequila
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling 100% agave tequila in Mexico*. To learn more about el Jimador, visit www.eljimador.com.  

* Nielsen/ISCAM January 2015

Alc. 40% by Vol. (80 proof) Tequila, Imported by Brown-Forman, Louisville, KY

Photo - http://photos.prnewswire.com/prnh/20160218/334695

SOURCE el Jimador Tequila



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