Electric Sheep Launches a New Site Based on the Global Hit Vampire Daily Drama, SPLIT

TEL AVIV, Israel, November 19, 2013 /PRNewswire/ --

Electric Sheep, the online video centric destination sites Media Company, announced a partnership with Dori Media Group, an international leader in Telenovela and daily drama production and distribution with the launch of http://www.thesplit.tv: a video web site dedicated to the global vampire daily drama hit.

Split chronicles the life of a 15-year-old girl who is a "Split" - half human / half vampire and her struggle between the two worlds. Split fills a niche in the vampire genre by combining the successful formats of daily drama, musical, and supernatural drama for an innovative series that's attracted a cult following worldwide.

http://www.thesplit.tv site presents a new approach in the online video arena - the site is concept centric and creates a complete and cohesive world for vampire and supernatural fans, featuring complete episodes, behind the scenes and "how tos" related to the vampire world and reviews of known vampires. Electric Sheep licensed thousands of specially tailored videos for creating this new online video experience. The net result is greater engagement and added value.

Founded by David Balsar with the creative counseling of Omri Marcus, two mavericks from the content and online fields, Electric Sheep's mission is simple - bringing the best TV content to the Web:

"Working for years in the online industry it is clear to me that huge potential exists for shows that didn't get to the support of big power houses such as Hulu and Netflix," explained David Balsar, Founder. "Our team gathers successful shows from all over the world, and provides them with the right distribution, marketing, branding, and promotion to build their online presence."

"The abundance of content that exists in the market and the navigation required to find it exhausts the viewer and causes a critical barrier. In festivals which I had the privilege of being a juror (Rose d'Or Festival and the International Emmy Awards), I was exposed to a large amount of fascinating content that didn't succeed in the existing distribution channels," added Omri Marcus.

Split Viewing Data:

• Split achieved a top-10-TV-show status in Argentina and outperformed primetime Monday to Friday avg. by over 220%

• In Brazil, it reached the top 5 and outperformed primetime Monday to Friday avg. by over 35%

• In Mexico, it reached the top 3 and outperformed primetime Monday to Friday avg. by over 210%

• In Israel, Split was voted the best teen TV show

About Electric Sheep

Electric Sheep is an online video centric destination sites media company.
Our mission is simple - bringing the best TV content to the Web.
We believe that a singular site that connects viewers to more content offers a richer experience, greater engagement and higher value for viewers.

Electric Sheep was launched in 2013 and is privately held.

For more information regarding Electric Sheep, please contact: David Balsar at [email protected]

SOURCE Electric Sheep