Electric Vehicles Seen as Key to Achieving Energy Independence But fewer than half expect to drive them

LIVONIA, Mich., Nov. 30, 2010 /PRNewswire/ -- Seven out of ten Americans say that it is important to expand the use of Electric Vehicles (EVs) as a way to reduce dependence on foreign oil, according to results from the latest Market Strategies International E2 (Energy + Environment) Study.  However, while 70 percent agree that it is important to expand the use of EVs, fewer than half (43 percent) see themselves personally driving one in the next ten years.  

Market Strategies' E2 (Energy + Environment) Study is a national survey designed to gain an understanding of American's attitudes and opinions about energy and environmental issues and how they intersect.

"The findings are enlightening," said Jack Lloyd, a vice president in the Energy Division at Market Strategies.  "Respondents clearly see the importance of EVs but don't necessarily see themselves driving one in the immediate future.  The reason may be 'range anxiety'."

'Range anxiety' is the concern about a vehicle's range and/or battery life – i.e., how far and for how long it can travel.  Concerns about range and/or battery life were the most frequently mentioned potential roadblocks to the success of EV adoption according to 28 percent of the survey respondents.

"Clearly, the automotive industry has to remove 'range anxiety' from the equation before it can expect wide acceptance of EV technology," said Lloyd.  

The respondents cited several other roadblocks to be overcome before EVs could be successful, including:

  • 20 percent were concerned about the availability of recharging stations and a recharging infrastructure
  • 17 percent were concerned about total cost/affordability
  •  9 percent were concerned about the cost of the vehicle

Respondents also were strongly supportive of the U.S. energy industry taking steps to accommodate electric vehicles in the future.

  • 66 percent support EV recharging infrastructure investment by electric utilities
  • 54 percent believe EVs will account for about 20 percent of new vehicles sold in 15-20 years
  • 52 percent would like to see their electric utilities take a leadership role to encourage a shift to EVs

About E2:  Energy + Environment Survey

This latest version represents the ninth wave of the long-term survey.  For this most recent version, a total of 1,168 interviews were completed October 14 through October 25, 2010 with consumers nationwide.  The respondents were recruited via an online panel to reflect key characteristics of the U.S. population.  The data have been weighted to bring the sample characteristics into even closer alignment with the population and to reflect the U.S. Census demographics.

Market Strategies International

Market Strategies International is a market research and consulting firm specializing in communications, energy, financial services, healthcare and technology.  Our expertise includes Customer Experience Management, Product Development and Optimization, Segmentation, Messaging and Communications Testing and Brand Development and Positioning.  Founded in 1989, Market Strategies is the 17th largest research firm in the U.S. according to "Honomichl Top 50," published in the June 2010 issue of Marketing News.  Visit www.marketstrategies.com for more information.

SOURCE Market Strategies International



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