2014

Electrolux and Kelly Ripa Bring the Perfect Temp to New Yorkers and the Nation Electrolux launches a cool, new experience and online sweepstakes where consumers nationwide can enter to win a new refrigerator and a trip to a climate with a Perfect Temp - the Bahamas!

NEW YORK, July 30, 2013 /PRNewswire/ -- With summer temperatures well on the rise, Electrolux and Kelly Ripa will team up to help New Yorkers beat the heat with a unique, one-day experience called the "Electrolux Perfect Temp Setting," located in the city's iconic Columbus Circle. Visitors will have the opportunity to step out of the heat and into a life-size structure that will feel like the inside of an Electrolux French Door Refrigerator and is designed to stay the perfect temperature, no matter what the thermometer says outside.

New Yorkers will be able to escape the heat by entering the structure or simply indulging in one of Ripa's favorite summer beverages as they pass by. Attendees will enjoy a look at the Electrolux French Door Refrigerator and the innovative features it offers, including the Perfect Temp® Drawer with Luxury-Close™ that provides an array of temperature options designed to keep all summer party staples – from fresh cheeses to bottles of sparkling wine – stored at the perfect temperature. Additionally, the refrigerator boasts ingenious Luxury-Close™ Crisper Drawers with humidity-control, which keep fruits and vegetables fresher longer with self-closing drawers that provide a tighter seal designed to lock in freshness.

"We know that when it comes to entertaining, especially during the summer, people want more options for storing and serving food and beverages at the ideal temperature," says John Weinstock, Vice President Marketing for Electrolux Major Appliances in North America. "With this refrigerator and the Perfect Temp Drawer, we've made it easy… no matter what you're serving this season."

In addition to today's event in New York City, Electrolux is inviting Americans to visit www.livelovelux.com  through August 22 to enter the Electrolux Perfect Temp Sweepstakes for the chance to win a French Door Refrigerator and a trip to a climate with the Perfect Temp (the Bahamas!). For every entry or share, Electrolux will donate $1* to Ovarian Cancer Research Fund (OCRF). Visitors to the site can also download Kelly's favorite summertime recipes, including her famous spicy mango-peach Greek yogurt popsicle!

"The Electrolux French Door Refrigerator will be getting lots of use at my house this summer because I can entertain like a pro with innovative features like the Perfect Temp Drawer, which gives me the versatility and flexibility needed to store my guests' favorite foods and beverages," says Ripa, "and what's more, through the current sweepstakes anyone can get involved to win great prizes and help a great cause!"

The French Door Bottom Mount refrigerator is Energy Star® qualified, available in stainless steel and retails for $2,899 to $3,899. Please visit www.electroluxappliances.com for more information on this and other premium kitchen appliances.

*Up to a maximum donation of $125,000

About The Electrolux Group
Electrolux has a rich heritage of developing kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 80 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live. For more information visit www.electroluxappliances.com.

About Ovarian Cancer Research Fund (OCRF)
Ovarian Cancer Research Fund (OCRF) is the oldest and largest charity in the United States funding ovarian cancer research. Our mission is to fund scientific research that leads to more effective identification, treatment, and ultimately a cure for ovarian cancer, as well as related educational and support initiatives. Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease. Currently there is no effective means of early detection.

To learn more and join us in the fight, please visit www.ocrf.org.

Contact:
Katelin Koebbe
212.445.8301
KKoebbe@webershandwick.com

SOURCE Electrolux



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