LOS ANGELES, April 7, 2014 /PRNewswire/ -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that it has acquired rights to Crazy Market from CJ E&M. The show currently airs in Korea, and the acquisition marks Electus' first deal in the country. Electus International plans to distribute the program globally at MIPTV.
Crazy Market is a game show that tests a contestant's food knowledge by challenging the individual to identify and create various foods using the five senses. The show welcomes all food connoisseurs - from foodies to professional chefs - with the hope of winning a cash prize at the end of show.
"Electus International is thrilled to expand our partnership with CJ E&M, a leader in producing unique and universally appealing content, and excited to bring Crazy Market to our buyers in the United States and beyond," says Cyrus Farrokh, Vice President of Electus International. "Crazy Market is a great addition to our expanding catalogue, and the show highlights our emphasis on formats from Asia."
Tim Puntillo's production company, Format First Productions, will be adapting the show for the United States market. Electus acquired the company in 2012. Most recently, Tim was the executive producer behind NBC's hit primetime game show, Minute to Win It, and executive producer and creator of NBC's Food Fighters, which will air summer 2014.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.