Electus International Signs First Look Deal With Caracol International Colombian Distributor to Give Electus One-Year Priority Access to Scripted and Non-Scripted Programming Portfolio
LOS ANGELES, July 18, 2013 /PRNewswire/ -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that it has signed a first look deal with Caracol Television. The one-year agreement, gives Electus first look rights to its scripted and non-scripted programming catalog. With the first look, Electus, along with its production partner Jay Weisleder, will develop, pitch and produce Caracol formats into the U.S. market. This is the first deal of its kind for Electus.
"It is with great pride that Caracol Television joins forces with a company of such high prestige as Electus," says Lisette Osorio, VP of International Sales at Caracol Television. "We believe that this alliance will allow us to conquer the U.S. market. This is the type of partnership that motivates us to continue to produce universal and unique stories without borders. Electus is always one step ahead and as content creators we feel that this type of vision will continue to reach audiences with international appeal."
Caracol programming has adapted shows to air in various countries around the world, with great success. Their most notable telenovelas to make an international debut include Sin Tetas no Hay Paraiso, El Secretario and Nuevo Rico Nuevo Pobre. The mega hit Pablo Escobar, The Drug Lord has been one of Caracol's most ambitious productions to date, and following this phenomenon Caracol has continued its high-level production trends with its upcoming series: Football Dreams and The Voice of Freedom.
"Electus International is thrilled to partner with Caracol Television and bring its expanding library of stellar Colombian programming to the United States," says John Pollak, President of Electus International. "Caracol's proven success and its commitment to develop high quality programming will allow us to deliver some of the world's best formats to our broadcasting partners in the United States."
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
Caracol Television distributes Caracol's original and cutting edge telenovelas, series and entertainment formats. These programs have reached several continents, crossed cultural and linguistic barriers, and obtained international recognition for its outstanding ratings throughout the globe. With fifty years of experience in the tv industry, Caracol's productions are broadcasted in nearly 100 countries throughout the five continents, and local adaptations of its scripts have become huge hits all over the world. Caracol Television's facilities include eleven studios, several of them in HD, adding up to a total production area of over 215,000 square feet.