LOS ANGELES, Sept. 16, 2013 /PRNewswire/ -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that its global distribution arm, Electus International, has sold over 150 hours of finished tape content in Asia Pacific.
- The Hero – Australia (Fox8), New Zealand (TVNZ) and Asia (AXN)
- 72 Hours – New Zealand (TVNZ), Asia (AXN) and India (Discovery)
- King of the Nerds – Australia (Network Ten), New Zealand (TVNZ) and Asia (Turner)
- Meat Eater – India (Discovery)
- American Digger – Asia (Discovery)
- '3' – Philippines (ABS-CBN)
- Sunset Strip, Unsealed: Alien Files– Thailand (True Visions)
Electus continues to build its presence in the Asia Pacific region. It brokered a deal earlier this year for over 100 hours with Foxtel and secured format deals for Fashion Star in Vietnam and South Korea. Several more format deals are to be announced at MIPCOM.
"We are thrilled to bring an eclectic programming portfolio to our clients and to be working with an incredible group of broadcasters throughout the region," says Cyrus Farrokh, recently promoted to Vice President of Distribution, "We are excited to continue to build on this momentum heading into MIPCOM."
Cyrus heads sales for Electus International in France, Italy and Asia Pacific. Prior to joining Electus, Cyrus was at Shine International and Media Rights Capital.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known third party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com