LOS ANGELES, Oct. 7, 2013 /PRNewswire/ -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), has licensed Bet on Your Baby to China's largest commercial broadcaster, CCTV-1. CCTV-1 has committed to launching the series at 6pm on Sunday, October 13. In addition to the deal with CCTV-1, the distribution outfit has licensed Bet on Your Baby into 21 other territories. The hit reality competition series which airs on ABC in the United States is a primetime gameshow in which parents try to predict their child's next move in an effort to win money for their child's future education.
"The successful rollout of Bet on Your Baby internationally has proven that titles which are developed to be both relatable and entertaining from their inception, will always have the best chance for global success," said John Pollak, President of Electus International. "Licensing Bet on Your Baby to CCTV-1 in China and 21 other territories so soon after its launch in the U.S. is a true testament to the global appeal of this unique format."
Zespa Media worked alongside Electus International to secure the deal with CCTV-1. Additionally, Electus has secured Bet on Your Baby format, tape and option deals in 21 other countries around the world including:
Argentina (Canal 13)
South Korea (CJ E&M)
Philippines (ABS CBN)
Australia (Network 10)
Israel (Gil Productions)
Finished Tape Deals:
Australia (Network Ten)
Hong Kong (TVB)
Latin America (Discovery)
The Bet on Your Baby format was created and co-produced by 5x5 Media and Electus.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com