NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Now that the 24/7/365 news cycle is the new normal, competition for breaking news and information is fiercer than ever. Earned media is not only the most credible media type1, but also the most sought after and the most shared. As a result, one piece of earned media can lead to coverage elsewhere simply because everyone wants in on the story. To take advantage of this domino effect, you must optimize your earned media outreach with a multichannel approach - an approach that involves not only press releases and pitching, but your website, social media, email newsletters, blogs and more.
PR Newswire's guide, The Earned Media Domino Effect discusses:
- The "FOMO (Fear of Missing Out) Effect" and its impact on today's news cycle
- Multichannel pitches and their effect on coverage
- Earned media and how to leverage it as content
Using earned media links and clips as content on your owned properties can lead to additional visibility, credibility, buzz and sales. Read the full guide to learn how to capitalize on your media and amplify your brand's reach.
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1 Forrester Research, Inc., Sean Corcoran's Blog, "Defining Earned, Owned And Paid Media" http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
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