NEW YORK, April 14, 2014 /PRNewswire/ -- March of Dimes New York Division announced today that two-time Super Bowl MVP, Eli Manning, will lead the organization's annual charity walk, on Sunday, April 27 in Manhattan. Manning, who serves as the NY Division's Celebrity Chairman, will join thousands of New Yorkers for the March for Babies event; a 3.5-mile walk starting at 65th St. and Columbus Ave. and ending at 26th St. and Madison Ave.
March for Babies is March of Dimes largest annual fundraiser and was the nation's first charity walk. Funds raised go to support research, community programs, education, and advocacy. Registration opens at 8:30 a.m. and the walk starts at 10 a.m. For more information and to register, visit www.marchforbabies.org or call 212.353.8357.
"It is an honor to support the important work March of Dimes is doing to improve the health of children and we will continue to work together for stronger, healthier, babies," said Manning, who has worked with March of Dimes in New York City for the past 6 years. "March for Babies is a great event and gives everyone in our community the chance to make a difference in the lives of millions of babies."
Rob Kindler, Vice Chairman & Global Head of Mergers & Acquisitions for Morgan Stanley, is the 2014 March for Babies Revenue Chairman; and is heading up the campaign to raise $3 million to support the Manhattan walk event. "Premature birth costs the nation over $26 billion annually, and the cost to employers is estimated at $12.7 billion," said Kindler, who is a March of Dimes "National Top Walker" and has helped raise more than one million dollars to support March for Babies. "We are starting to see a drop in preterm birth rates. By raising awareness of this health crisis within the business community, we hope to see a continued trend of improvement. There is nothing more important than giving babies a healthy start in life, and I look forward to helping the NY Division reach its 2014 revenue goal."
March for Babies sponsors include Cravath, Swaine & Moore LLP; Greenberg Traurig; Innisfree M&A; Standard Motor Products; Latham & Watkins LLP; Viacom; Toyota; and Wachtell, Lipton, Rosen and Katz LLP. Media sponsors are CBS2, WLNY10/55, WCBS Newsradio 880, fresh 102.7, CBS FM 101.1, WFAN Sports Radio, Time Warner Cable News NY1 and Noticias. National sponsors are Kmart, Famous Footwear, Macy's, Cigna, Sanofi Pasteur, United, Mission Pharmacal, and Actavis.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide, and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.org/ny or nacersano.org. Find us on Facebook and follow us on Twitter.
Ruby Wint 212 353.8365
SOURCE March of Dimes