Eli, Shaq, Venus, Apolo Headline Greatest All-Star Line-Up in Oreo Double Stuf Racing League History
Oreo Recruits Sports Champions To Create 'TEAM DSRL,' Help Launch New Heads or Tails Cookie
EAST HANOVER, N.J., Sept. 20 /PRNewswire/ -- They've won trophies, medals and rings. Now four of the world's greatest athletes – football champ Eli Manning, basketball superstar Shaquille O'Neal, tennis icon Venus Williams and gold medal-winning speed skater Apolo Ohno – team up for a power play of twisting, licking and dunking in the newest Oreo Double Stuf Racing League (DSRL) campaign.
In what insiders at Oreo are calling "the best ad yet," Shaquille and Apolo join DSRL veterans Eli and Venus to challenge a mysterious "hooded menace" who threatens to overtake the league. In the first :30 spot, premiering Sept. 20, Eli assembles a dream team of athletes to fend off the lick racing nemesis. Viewers may speculate about the identity of the shadowy adversary who confronts the heroes of "Team DSRL," but the figure (another notable celebrity) will not be revealed until January 2011.
The DSRL celebrates the fun of bringing friends and families together in an exciting head-to-head competition to see who can twist, lick, dunk an Oreo Double Stuf cookie and drink a glass of milk the fastest.
"In Team DSRL we've assembled the most unique collaboration of world-class athletic talent I've ever seen," said Eli Manning, who helped launch the campaign in 2008. "We may excel in different sports but when united behind an Oreo Double Stuf cookie and a glass of milk, we are a lick racing force to be reckoned with."
Shaquille O'Neal, whose colorful nicknames have included "The Diesel" and "The Big Aristotle," may add "The Big Dunker" to his alias list.
"People don't realize how much precision, speed and concentration it takes to win a lick race," Shaq said. "You may have seen me take down a backboard or two in my time, but I guarantee no shattered glass when I dunk my Double Stuf Oreo Heads or Tails."
New Oreo Cookie a Slam Dunk
The Team DSRL ad campaign also launches the new Double Stuf Oreo Heads or Tails cookie. The Double Stuf Oreo Heads or Tails cookie features a chocolate wafer on one side and a vanilla wafer on the other, with the classic double creme in between. Chocolate and vanilla lovers in every family can now enjoy both the delicious Golden Oreo and classic chocolate flavor at the same time. The new variety is now available on store shelves nationwide.
The Hall of Fame-Worthy DSRL League
For more DSRL action, visit Oreo's Facebook Fan Page at Facebook.com/Oreo to see behind-the-scenes videos from the making of the Team DSRL ad, watch sneak previews and get up-to-the-minute Oreo product news. The "Create Your Own Team" tab allows fans to create their own Team DSRL, by uploading photos of their face and their friends' faces to the bodies of the Team DSRL athletes. Customized team photos, including a personalized team name, can be posted to the fan's Facebook profile to share with friends. Finally, 10 lucky DSRL fans have the chance to meet the real Team DSRL in person by playing the new interactive "Twist It" game available now at Facebook.com/Oreo.
The Oreo Double Stuf Racing League officially launched in January 2008. To compete in a DSRL lick race, each person twists their cookie open and licks off all the creme. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish twisting, licking and dunking wins!
ABOUT KRAFT FOODS
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
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