Elitecore Introduces "Wi-Fi Monetization Framework" for Telecom Operators

MUMBAI, India and DUBAI, UAE, September 12, 2013 /PRNewswire/ --

Location-based Services and Subscriber Analytics to boost Customer acquisition, data usage and Quality of experience across Wi-Fi network

Elitecore Technologies, a global provider of Wi-Fi Service Management Platform (SMP) announces the launch of Wi-Fi monetization framework comprising Smart Connectivity, Location-Based Services, Subscriber Analytics and Revenue Generator. The framework is available as part of standard Wi-Fi SMP offering to improve quality of service, data usage and customer acquisition leading to revenue growth in Wi-Fi business for telecom operators.

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Says Dhaval Vora, VP, Product Management, Elitecore, "The framework has the flexibility to be applied across all WiFi models to fulfill operators Wi-Fi revenue strategy. It provides subscriber intelligence to launch premium services, optimize Wi-Fi networks and support personalized use cases such as advertising, device, subscriber profile, location, partners and roaming business."

Smart Connectivity - Addressing the biggest barrier to Wi-Fi access, Elitecore Wi-Fi SMP simplifies users' connectivity to Wi-Fi through efficient network discovery, selection and user authentication for both data offload and walk-in users. It supports EAP SIM and non-EAP SIM users, captive portal based authentication, Android/ iOS support and Wi-Fi with voucher roaming subscribers.

Location-specific services - Elitecore Wi-Fi SMP's location-specific services and mobile app capture, identify and categorize user locations based on multiple methods to improve operator service capability. Operators can pin down user location to a very granular level as well as generate data on end user arrival, exit and session duration based on app-defined locations.

Subscriber Analytics - Helps in gaining insights and trends into high-traffic destinations with time of access, network capacity reports and user behavior correlating these inputs to launch new data plans. It can also support geo-fencing of Wi-Fi coverage by attracting and confining high value users to operator-defined locations. Operators can also analyze hotspots partner performance in high-traffic destinations.

Revenue Generator  -  Operators can launch new revenue models through personalized push notification for Wi-Fi using flash advertisements, freebies discount coupons, on-demand events, clicks-on-portal, roaming (iPass, Boingo) and 3G+Wi-Fi plans.

Elitecore brings added expertise through its in-house professional services group.

About Elitecore SMP

Elitecore Wi-Fi SMP has extensive interoperability with vendor eco system which optimizes the network infrastructure and supports innovative business models through multiple off-the-shelf use cases enabling operators to tap new revenue opportunities in hetnet scenario.


LK Pathak
AVP - Corporate Communications, Elitecore
Ph: +91-9925012059

SOURCE Elitecore Technologies

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