Elizabeth Arden Statement on the Passing of Elizabeth Taylor

NEW YORK, March 23, 2011 /PRNewswire/ -- Elizabeth Arden, Inc. (Nasdaq: RDEN), a global prestige beauty products company, has issued the following statement regarding the passing of Elizabeth Taylor.

"It is with deep sadness that we learned of the passing of Elizabeth Taylor, the legendary actress, activist and businesswoman.  As her business partner in the fragrance industry, we have held her in the highest esteem and have had tremendous respect for her extraordinary compassion, creativity and business acumen.  

"With the launch of her first fragrance in 1987, Elizabeth Taylor's Passion, she built a fragrance empire and one of the most successful brands in fragrance history.  White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal.  Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.

"Her sense of humor, passion for life, never-ending dedication and generosity of spirit will be remembered by all of us.  She will be deeply missed."

E. Scott Beattie

Chairman and Chief Executive Officer

About Elizabeth Arden:

Elizabeth Arden is a global prestige beauty products  company with an extensive portfolio of prestige beauty brands sold in over 100 countries.  The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE® anti-aging formulas, the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Mariah Carey, Taylor Swift, Hilary Duff, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.

SOURCE Elizabeth Arden, Inc.



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