NEW YORK, Jan. 20, 2011 /PRNewswire/ -- Elizabeth Tighe has been named Vice President, Marketing and Business Development, Lifestyle Communities at Reader's Digest Association. The announcement was made by Suzanne Grimes, President, Lifestyle Communities, Canada & India.
In this newly created position, Ms. Tighe will lead a centralized marketing team within the Lifestyle Communities group with responsibility for Every Day with Rachael Ray, the Taste of Home Media Group, The Family Handyman, freshHOME, the Market Intelligence Group and the Integrated Marketing team. The role oversees all branding and marketing activities to support and accelerate advertising sales growth, as well as key business development initiatives.
"Beth's wealth of media industry experience in marketing, strategic planning, event management, book publishing and general management makes her uniquely suited to lead our marketing organization," said Grimes. "She's a fantastic addition to the team."
Ms. Tighe was most recently at Conde Nast as Vice President, General Manager, Fairchild Education and Conference Divisions. Prior, she was Vice President, Marketing, Fairchild Corporate, W magazine and WWD; Marketing Services Director at Gourmet; and Creative Services Director at Glamour magazine.
About The Reader's Digest Association, Inc.
RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, it reaches customers in 78 countries. It publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.
SOURCE The Reader’s Digest Association, Inc.