Only Shelter Title to Be Acknowledged Starts 2011 With Record-Breaking Numbers

NEW YORK, April 25, 2011 /PRNewswire/ -- In Adweek's announcement today of its 2011 Hot List, ELLE DECOR, the preeminent brand in the shelter category and the only title in the category to be acknowledged, ranked #3 out of 10.  The prestigious honor caps a number of milestones achieved by ELLE DECOR over the past 12 months.

(Logo:  http://photos.prnewswire.com/prnh/20110110/NY22935LOGO )

"We're honored that ELLE DECOR is among the select group of magazines heralded by Adweek as 'the most successful and influential of the year,'" commented Barbara Friedmann, publisher.  "This tribute caps a number of significant milestones for us, but none of our success would have been possible without our brilliant editorial team and passionate audience."

Key milestones in 2010 and for the first half of 2011 include:

• Circulation:
  • In the second half of 2010, ELLE DECOR boasted the most significant gains in the entire shelter category: up 10.2% in total circulation in 26.3% in single copy sales.

• Advertising:
  • ELLE DECOR closed 2010 + 35% in ad pages
  • For first quarter in 2011: February/March + 39.8%; April + 19.4%, May + 23.0%; June + 17.7%

• Digital:
  • Since its April 2010 launch, elledecor.com's website traffic has increased 28.6%, representing a remarkable 388,595 unique visitors

ELLE DECOR is the #1 brand in the shelter category: ELLE DECOR and elledecor.com -- the preeminent online destination for design enthusiasts -- offer inspiration and expertise to 2.5 million print and online users each month. ELLE DECOR reaches 8.9 million readers worldwide with 23 ELLE DECO publications in 27 countries. ELLE DECOR is published by Hachette Filipacchi Media U.S. (hfmus.com), a company of Lagardere Active.

SOURCE ELLE DECOR

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