eLong Reports Fourth Quarter and Full Year 2015 Unaudited Financial Results

Mar 16, 2016, 18:00 ET from eLong, Inc.

BEIJING, March 16, 2016 /PRNewswire/ -- eLong, Inc. (Nasdaq: LONG) (the "Company" or "eLong"), a leading mobile and online travel service provider in China, today reported unaudited financial results for the fourth quarter and full year ended December 31, 2015.

Highlights - Fourth Quarter 2015

  • Accommodation reservation[1] room nights stayed in the fourth quarter increased 20% to 11.3 million room nights compared to 9.4 million in the prior year period.
  • Gross revenue earned from accommodation reservation (Non-GAAP)[2] was RMB351 million, representing a 4% decrease in the fourth quarter of 2015 compared to the same period in 2014. Accommodation reservation revenue (GAAP) was RMB283 million, increasing 35% year-on-year in the fourth quarter of 2015. Net commissions earned from accommodation reservation (Non-GAAP)[3] were RMB226 million, increasing 28% year-on-year in the fourth quarter of 2015.

2014 Q4


2015 Q3


2015 Q4


2014


2015


RMB


RMB


RMB


RMB


RMB


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)











Gross revenue earned from
accommodation reservation (Non-GAAP)

367,264


404,061


351,492


1,361,483


1,479,472

Contra-revenue of cash rebates from the
coupon program in our agency
accommodation business

(157,204)


(92,194)


(63,418)


(422,696)


(419,958)

Portion of loss in our significantly-discounted
merchant accommodation business

-


(13,830)


(5,234)


-


(89,489)

Accommodation reservation revenue
(GAAP)

210,060


298,037


282,840


938,787


970,025

The excess of gross-up revenues over
commissions for inventory risk taking
accommodation transactions

(33,879)


(59,050)


(56,497)


(41,272)


(234,546)

Net commissions earned from
accommodation reservation (Non-GAAP)

176,180


238,987


226,343


897,515


735,479

  • Net revenues for the fourth quarter increased 19% to RMB294.2 million (US$45.4 million), compared to RMB246.2 million in the fourth quarter of 2014.   
  • Mobile bookings comprised more than 80% of eLong brand room nights[4] in the fourth quarter, and cumulative downloads of eLong mobile apps reached approximately 490 million.
  • Domestic hotel coverage network expanded 60% to over 320,000 domestic hotels as of December 31, 2015, compared to 200,000 as of December 31, 2014.
  • More than 75,000 properties have contracted to use the free, cloud-based, multi-device hotel property management systems, Yunzhanggui and Zhuzhe, produced by our investee companies.

[1] "Accommodation reservation" mainly represents the reservation of hotels, guesthouses, apartments and other accommodation-related services. In our press releases regarding our financial results for periods before 2015, we used "hotel reservation" when referring to this same operational matrix. We believe that "accommodation" better describes the diversified lodging and accommodation services that we offer.

[2] "Gross revenue earned from accommodation reservation (Non-GAAP)" is defined as accommodation reservation revenue (GAAP) plus (1) cash rebates to customers from the coupon program in our agency accommodation business that were recorded as contra revenue; and (2) the portion of the loss from significant cash-back discounts in our merchant accommodation business that was recorded as contra revenue.

[3] "Net commissions earned from accommodation reservation (Non-GAAP)" are defined as accommodation reservation revenue (GAAP) minus the excess of gross-up revenues over our commissions for accommodation reservation transactions, where we take inventory risk and accordingly recognize revenues on a gross basis.

[4] "eLong brand room nights" excludes room nights from non-eLong brand distribution partners and resellers.

Highlights - Full Year 2015

  • Accommodation reservation room nights stayed in 2015 increased 26% to 43.2 million room nights compared to 34.2 million in 2014.
  • Gross revenue earned from accommodation reservation (Non-GAAP) reached RMB1.5 billion, increasing 9% year-on-year in 2015 compared to 2014. Accommodation reservation revenue (GAAP) was RMB970 million, increasing 3% year-on-year in 2015. Net commissions earned from accommodation reservation (Non-GAAP) were RMB735 million, decreasing 18% year-on-year in 2015.
  • Net revenues in 2015 decreased 5% to RMB1.0 billion (US$159.3 million), compared to RMB1.1 billion in 2014.   

"In 2015, our accommodation reservation room nights grew 26%, setting an eLong record of 43.2 million stayed room nights. We also achieved an important milestone with gross bookings[5] surpassing RMB17 billion for the first time in our history," said Hao Jiang, Chief Executive Officer of eLong. "In 2016, we will continue to execute our focused mobile accommodation strategy to increase our investment in our mobile products, technology team and mobile customer acquisition while maintaining a balance between our top line and spending growth."

[5] "Gross bookings" are the total retail value of transactions recorded at the time of stay for accommodation reservation room nights and at the time of issuance for transportation tickets. Gross bookings include the total price due for travel excluding taxes, fees and other charges, and are generally reduced for cancellations and refunds.

Business Results

Total Revenues

Total revenues by product for the fourth quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):



Q4 2015


%


Q4 2014


%


Y/Y

Total

Total

Growth

Accommodation reservation


282.8


93%


210.1


79%


35%

Transportation ticketing


18.7


6%


33.5


13%


(44%)

Other


4.3


1%


21.8


8%


(81%)

Total revenues


305.8


100%


265.4


100%


15%

Total revenues by product for the full year 2015 as compared to 2014 were as follows (in RMB million):



2015


%


2014


%


Y/Y

Total

Total

Growth

Accommodation reservation


970.0


89%


938.8


81%


3%

Transportation ticketing[6]


89.4


8%


146.0


13%


(39%)

Other


29.3


3%


79.3


6%


(63%)

Total revenues


1,088.7


100%


1,164.1


100%


(6%)

 

[6] "Transportation ticketing" mainly represents the reservation of air tickets, train tickets, travel insurance, and other transportation-related services. Prior to 2015, we reported our revenues generated from the reservation of train tickets, travel insurance and other transportation-related services in the aggregate as "Other" revenues. We also no longer report "air ticketing" revenues separately from revenues from train tickets, travel insurance, and other transportation-related services in our consolidated statements of comprehensive (loss)/income, which we had done prior to 2015.

Accommodation Reservation

Accommodation reservation revenue increased 35% in the fourth quarter of 2015 compared to the same period in 2014, primarily due to higher volume and higher revenue per room night. Room nights stayed in the fourth quarter of 2015 increased 20% year-on-year to 11.3 million, and revenue per room night increased due to the declined contra-revenue impact of our coupon program and the growth of room night transactions for which we take inventory risk and recognize revenues on a gross basis. Accommodation reservation revenue in the fourth quarter of 2015 comprised 93% of our total revenues, compared to 79% in the prior year quarter.

Accommodation reservation revenue increased 3% for the full year 2015 compared to 2014, primarily due to higher volume, partially offset by lower revenue per room night. Room nights stayed in 2015 increased 26% year-on-year to 43.2 million. Revenue per room night decreased in 2015 due to the lower commission rate room nights for which we recognize revenues on a net basis and the significant discounts in our merchant accommodation business, partially offset by the growth of room night transactions for which we take inventory risk and recognize revenues on a gross basis. Accommodation reservation revenue in 2015 comprised 89% of total revenues, compared to 81% in the prior year.

Transportation Ticketing

Transportation tickets decreased to 1.4 million in the fourth quarter and increased to 6.4 million for the full year 2015, representing a decrease of 10% and an increase of 48%, respectively, compared to the fourth quarter of 2014 and the full year 2014, respectively, primarily due to the decline of air tickets and the growth of train tickets. Transportation ticketing revenue decreased 44% in the fourth quarter and 39% in 2015, primarily due to a decrease in air commission revenue per ticket. The decline in air commission revenue per ticket was primarily due to the lowering by major Chinese airlines of the base air commission rate from 2% to 1% in February 2015 and then to 0% in June 2015. Transportation ticketing revenue decreased to 6% of our total revenues in the fourth quarter and 8% for the full year 2015 from 13% and 13%, respectively, in the fourth quarter of 2014 and the full year 2014.

Other

Other revenues are primarily derived from advertising business. Other revenue decreased by 81% year-on-year in the fourth quarter of 2015 and decreased by 63% year-on-year in the full year 2015, mainly driven by decreased advertising revenue as a result of our disposition of Nanjing Xici Information Technology Share Co., Ltd. ("Nanjing Xici") in the first quarter of 2015. Other revenues decreased to 1% of total revenues in the fourth quarter and 3% for the full year 2015 from 8% and 6%, respectively, in the fourth quarter of 2014 and the full year 2014.

Gross Margin

Gross margin in the fourth quarter of 2015 increased to 52% from 50% in the prior year quarter. The growth in gross margin in the fourth quarter of 2015 was primarily due to higher accommodation reservation revenue per room night.

Gross margin for the full year 2015 decreased to 45%, compared to 68% in 2014. The decline in gross margin in the full year 2015 was primarily due to lower revenue per room night and the growth of room night transactions for which we take inventory risk and recognize revenue on a gross basis.

Operating Expenses

Operating expenses for the fourth quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):



Q4 2015


% of Net
Revenue


Q4 2014


% of Net
Revenue


Y/Y
Growth

Service development


111.1


38%


83.9


34%


32%

Sales and marketing


292.1


99%


180.4


73%


62%

General and administrative


86.6


29%


40.3


16%


115%

Amortization of intangible assets


5.3


2%


4.0


2%


32%

Impairment of goodwill and
other intangible assets


40.4


14%


5.5


2%


635%

Total operating expenses


535.5


182%


314.1


127%


70%

Operating expenses for the full year 2015 as compared to 2014 were as follows (in RMB million):



2015


% of Net
Revenue


2014


% of Net
Revenue


Y/Y
Growth

Service development


432.5


42%


275.2


25%


57%

Sales and marketing


848.4


82%


644.4


59%


32%

General and administrative


315.5


31%


147.7


14%


114%

Amortization of intangible assets


21.2


2%


8.7


1%


145%

Impairment of goodwill and
other intangible assets


40.4


4%


5.5


1%


635%

Total operating expenses


1,658.0


161%


1,081.5


100%


53%

Total operating expenses increased by 70% in the fourth quarter of 2015, compared to the prior year quarter. Operating expenses were 182% of net revenue in the fourth quarter of 2015, compared to 127% in the prior year quarter. Operating loss was RMB381.3 million in the fourth quarter of 2015, compared to operating loss of RMB191.4 million in the prior year quarter.

Total operating expenses increased 53% for the full year 2015 compared to 2014. Total operating expenses increased to 161% of net revenues in 2015 from 100% in 2014. Operating loss was RMB1.2 billion compared to operating loss of RMB315.9 million in the prior year.

Service development expenses are expenses related to technology and our product offerings, including our mobile applications and websites, as well as our supplier relations function. In the fourth quarter of 2015 and the full year 2015, service development expenses increased by 32% and 57%, respectively, compared to the fourth quarter of 2014 and the full year 2014, primarily due to increased headcount and higher share-based compensation charges. Service development expenses increased to 38% and 42%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, compared to 34% and 25%, respectively, in the fourth quarter of 2014 and the full year 2014.

Sales and marketing expenses increased 62% for the fourth quarter of 2015 over the prior year quarter, and increased 32% for the full year 2015 over 2014, primarily driven by increased costs for new mobile customer acquisition, partially offset by decreased media and online marketing expenses. Sales and marketing expenses increased to 99% and 82%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, from 73% and 59%, respectively, in the fourth quarter of 2014 and the full year 2014.

General and administrative expenses increased 115% for the fourth quarter of 2015 and increased 114% for the full year 2015, respectively, compared to the fourth quarter of 2014 and the full year 2014, primarily driven by higher share-based compensation charges. General and administrative expenses increased to 29% and 31%, respectively, of net revenues in the fourth quarter of 2015 and the full year 2015, from 16% and 14%, respectively, in the fourth quarter of 2014 and the full year 2014. 

Other income was RMB11.5 million in the fourth quarter of 2015, compared to other expense of RMB1.5 million in the same prior year period. Other income was RMB140.7 million in the full year 2015, compared to other income of RMB57.8 million in 2014, primarily due to a gain of RMB71.8 million from our disposition of Nanjing Xici in the first quarter of 2015.

Income tax benefit for the fourth quarter of 2015 was RMB6.1 million, compared to income tax expense of RMB16.5 million during the prior year quarter. Income tax expense for the full year 2015 was RMB12.9 million, compared to income tax expense of RMB13.1 million in 2014.

Net loss for the fourth quarter of 2015 was RMB330.4 million, compared to net loss of RMB206.7 million during the prior year quarter. Net loss for the full year 2015 was RMB1.0 billion, compared to net loss of RMB268.9 million in 2014.

Basic net loss per ADS and diluted net loss per ADS for the fourth quarter of 2015 were each RMB8.86 (US$1.36), compared to both basic net loss per ADS and diluted net loss per ADS of RMB5.78 (US$0.94) in the prior year quarter. Net loss per ADS and diluted net loss per ADS for the full year 2015 were each RMB27.94 (US$4.32), compared to net loss per ADS and diluted net loss per ADS of RMB7.58 (US$1.22) for 2014.

As of December 31, 2015, eLong held cash and cash equivalents, short-term investments and restricted cash of RMB1.1 billion (US$170 million), of which 82% was held in Renminbi and 18% was held in US dollars.

Recent Developments

On February 4, 2016, eLong announced that it had entered into a definitive Agreement and Plan of Merger (the "Merger Agreement") with China E-dragon Holdings Limited ("Parent") and China E-dragon Mergersub Limited, a wholly owned subsidiary of Parent, pursuant to which Parent will acquire eLong. At the closing of the transaction, Parent will be owned by a consortium of certain of eLong's existing shareholders, including C-Travel International Limited (which is a wholly-owned subsidiary of Ctrip.com International, Ltd.), TCH Sapphire Limited (which is a wholly-owned subsidiary of Tencent Holdings Limited), Ocean Imagination L.P. and Luxuriant Holdings Limited, along with Seagull Limited and certain management members of eLong (the "Buyer Group").

Under the terms of the Merger Agreement, eLong shareholders other than those in the Buyer Group will receive US$9.0 in cash for each ordinary share of eLong (a "Share") that they hold or US$18.0 in cash for each American Depositary Share, each representing two Shares (an "ADS"),  that they hold. The price represents a premium of approximately 24% over the closing price of eLong's ADSs on July 31, 2015, the last trading day prior to August 3, 2015, the date that eLong announced that it had received a "going-private" proposal from TCH Sapphire Limited, and a premium of approximately 5% over the closing price of eLong's ADSs on February 3, 2016, the trading day immediately before the Merger Agreement was signed.

The closing of the transactions contemplated by the Merger Agreement is subject to a number of customary conditions, including a vote of shareholders representing at least two-thirds of the voting power of the Shares present and voting in person or by proxy as a single class at an extraordinary general meeting of eLong's shareholders. The transaction is expected to close before the end of the second quarter of eLong's fiscal year 2016. If completed, the transaction will result in eLong becoming a privately-held company and its ADSs will no longer be listed on the NASDAQ Global Select Market.

Safe Harbor Statement

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "future," "is/are likely to," "should" and "will" and similar expressions as they relate to eLong are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward-looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Forward-looking statements include, but are not limited to, statements about our anticipated growth strategies, our future business development, results of operations and financial condition, our ability to control costs, limit losses and/or return to profitability, our ability to attract customers and leverage our brand, and trends and competition in the travel industry in China and globally. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause our actual performance and results to differ materially from those discussed in the forward-looking statements. Factors that could affect our actual results and cause our actual results to differ materially from those referred to in any forward-looking statement include, but are not limited to, declines or disruptions in the travel industry, international financial, political or economic crises, a slowdown in the PRC economy, an outbreak of bird flu or other disease, eLong's reliance on maintaining good relationships with, and stable air and hotel inventory from, hotel suppliers and airline ticket suppliers, and on establishing new relationships with suppliers on similar terms, our reliance on the TravelSky GDS system for our air business, Baidu and Qihoo for our search engine marketing, our reliance on maintaining commercial cooperation with online hotel inventory distribution partners, the risk that eLong will not be able to increase its brand recognition, the possibility that eLong will be unable to continue timely compliance with the Sarbanes-Oxley Act or other regulatory requirements, the risk that eLong will not be successful in competing against new and existing competitors, the risk that our infrastructure and technology are damaged, fail or become obsolete, risks associated with Ctrip's large ownership interest in eLong, risks relating to eLong's investments in, and acquisitions of, other businesses and assets, fluctuations in the value of the Renminbi, inflation in China, changes in eLong's management team and other personnel, risks relating to uncertainties in the PRC legal system, including but not limited to, risks relating to our affiliated Chinese operating entities, risks and uncertainties relating to litigation and arbitration in China, risks relating to the application of preferential tax policies, and the risk that eLong will continue to incur losses.   

Factors that could affect our actual results and cause our actual results to differ materially from those referred to in any forward-looking statement also include, but are not limited to, (a) the occurrence of any event, change or other circumstances that could give rise to the termination of the Merger Agreement, (b) the inability to complete the proposed merger due to the failure to obtain shareholder approval for the proposed merger or the failure to satisfy other conditions to completion of the proposed merger, (c) the failure to obtain any necessary financing arrangements set forth in the equity commitment letters delivered pursuant to the Merger Agreement, (d) risks related to disruption of management's attention from eLong's ongoing business operations due to the transaction, and (e) the effect of the announcement of the proposed merger on eLong's relationship with its customers, operating results and business generally.

Additional factors that may cause results to differ materially from those described in the forward-looking statements are set forth under the heading "Part I - Item 3 - Risk Factors," in eLong's Annual Report on Form 20-F for the fiscal year ended December 31, 2014, which was filed with the SEC on March 13, 2015, and in subsequent reports on Form 6-K furnished to the SEC by the Company.

In addition, the forward-looking statements included in this announcement represent our views as of the date hereof. We anticipate that subsequent events and developments will cause our views to change. However, while we may elect to update these forward-looking statements at some point in the future, we specifically disclaim any obligation to do so. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date hereof.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG) is a leader in mobile and online accomodations reservations in China. eLong technology enables travelers to book hotels, guesthouses, apartments and other accommodations, as well as air and train tickets, through convenient mobile and tablet applications, websites (www.eLong.com), 24 hour customer service, and easy to use tools such as destination guides, maps and user reviews.

Contact:

eLong, Inc.
Investor Relations 
ir@corp.elong.com 
+86-10-6436-7570

 

 

eLong, Inc.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(IN THOUSANDS EXCEPT PER SHARE AND PER ADS AMOUNTS)




Three Months Ended


Year Ended



Dec. 31, 
2014

Sep. 30,
2015

Dec. 31, 
2015

Dec. 31,
2015


Dec. 31,
2014

Dec. 31,
2015

Dec. 31,
2015



RMB

RMB

RMB

USD(1)


RMB

RMB

USD(1)



(Unaudited)

(Unaudited)

(Unaudited)

(Unaudited)


(Audited)

(Unaudited)

(Unaudited)

Revenues:










Accommodation reservation*


210,060

298,037

282,840

43,663


938,787

970,025

149,746

Transportation ticketing**


33,541

20,956

18,704

2,887


146,029

89,373

13,797

Other


21,816

3,997

4,251

657


79,259

29,335

4,528

Total revenues


265,417

322,990

305,795

47,207


1,164,075

1,088,733

168,071

Business tax, VAT and surcharges


(19,242)

(15,775)

(11,627)

(1,795)


(77,922)

(56,896)

(8,783)

Net revenues


246,175

307,215

294,168

45,412


1,086,153

1,031,837

159,288

    Cost of services


(123,423)

(140,517)

(139,973)

(21,608)


(350,578)

(565,475)

(87,294)

Gross profit


122,752

166,698

154,195

23,804


735,575

466,362

71,994











Operating expenses:










Service development


(83,986)

(93,163)

(111,109)

(17,152)


(275,203)

(432,450)

(66,759)

Sales and marketing


(180,371)

(224,015)

(292,092)

(45,091)


(644,403)

(848,420)

(130,973)

General and administrative


(40,278)

(25,082)

(86,611)

(13,370)


(147,698)

(315,505)

(48,706)

Amortization of intangible assets


(4,002)

(5,296)

(5,291)

(817)


(8,670)

(21,225)

(3,277)

Impairment of goodwill and intangible assets


(5,496)

-

(40,402)

(6,238)


(5,496)

(40,402)

(6,237)

 Total operating expenses


(314,133)

(347,556)

(535,505)

(82,668)


(1,081,470)

(1,658,002)

(255,952)

Other operating income


-

-

-

-


30,000

-

-

Loss from operations


(191,381)

(180,858)

(381,310)

(58,864)


(315,895)

(1,191,640)

(183,958)











Other income/(expense):










Interest income


14,932

8,823

6,747

1,042


61,334

41,130

6,349

Government subsidy


2,074

8,544

1,648

254


16,353

20,955

3,235

Foreign exchange gains/( losses)


(812)

2,515

2,778

429


(4,079)

2,941

454

Net loss on equity method investments


(18,035)

-

(459)

(71)


(18,035)

(459)

(71)

Gain/(loss) from disposition of subsidiary


-

-

(680)

(105)


-

71,082

10,973

Other


299

3,024

1,454

224


2,219

5,071

782

Total other income/(expense)


(1,542)

22,906

11,488

1,773


57,792

140,720

21,722

Loss before income tax (expense)/benefit


(192,923)

(157,952)

(369,822)

(57,091)


(258,103)

(1,050,920)

(162,234)

Income tax (expense)/benefit


(16,537)

(884)

6,063

936


(13,094)

(12,913)

(1,993)

Share of net loss in non-consolidated affiliates


(362)

(2,069)

(2,350)

(363)


(3,426)

(6,714)

(1,037)

Net loss


(209,822)

(160,905)

(366,109)

(56,518)


(274,623)

(1,070,547)

(165,264)

Net loss attributable to noncontrolling interests


3,091

4,595

35,691

5,510


5,680

46,753

7,217

Net loss attributable to eLong, Inc.


(206,731)

(156,310)

(330,418)

(51,008)


(268,943)

(1,023,794)

(158,047)

Other comprehensive income


-

-

-

-


-

-

-

Total comprehensive loss


(206,731)

(156,310)

(330,418)

(51,008)


(268,943)

(1,023,794)

(158,047)











Basic net loss per share


(2.89)

(2.11)

(4.43)

(0.68)


(3.79)

(13.97)

(2.16)

Diluted net loss per share


(2.89)

(2.11)

(4.43)

(0.68)


(3.79)

(13.97)

(2.16)











Basic net loss per ADS(2)(3)


(5.78)

(4.22)

(8.86)

(1.36)


(7.58)

(27.94)

(4.32)

Diluted net loss per ADS(2)(3)


(5.78)

(4.22)

(8.86)

(1.36)


(7.58)

(27.94)

(4.32)











Shares used in computing net loss per share:










         Basic


71,573

74,063

74,529

74,529


70,918

73,300

73,300

         Diluted


71,573

74,063

74,529

74,529


70,918

73,300

73,300











Share-based compensation charges included in:


5,307

(1,730)

79,164

12,221


97,675

287,543

44,389

        Cost of services


345

(1,867)

1,299

201


3,089

5,912

913

        Service development


2,898

159

10,795

1,666


25,941

54,684

8,442

        Sales and marketing


725

(1,746)

1,264

195


5,422

4,227

652

        General and administrative


1,339

1,724

65,806

10,159


63,223

222,720

34,382











* Accommodation reservation revenues mainly represent revenues from the reservation of hotels, guesthouses, apartments and other accommodation-related
services. 

** Transportation ticketing revenues mainly represent revenues from the reservation of air tickets, train tickets, travel insurance, and other transportation-
related services.

Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00=RMB6.4778 on December 31,
2015 in the City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve. No representation is made that the
RMB amounts could have been, or could be, converted or settled into USD at the rates stated herein on the reporting dates, at any other rates or at all.

Note 2: 1 ADS = 2 shares.

Note 3: Non-GAAP financial measures

Note 4: Certain items in prior periods' consolidated statements of comprehensive loss have been reclassified to conform to the current period's presentation in
order to facilitate comparison.

 

 

eLong, Inc.

CONSOLIDATED BALANCE SHEETS

(IN THOUSANDS)




Dec. 31, 2014


Dec. 31, 2015


Dec. 31, 2015



RMB


RMB


USD



(Audited)


(Unaudited)


(Unaudited)

ASSETS







Current assets:







Cash and cash equivalents


504,890


711,260


109,800

Short-term investments


1,306,634


244,507


37,745

Restricted cash


123,937


146,480


22,613

Accounts receivable, net


295,632


235,562


36,364

Amounts due from related parties


52,021


216,334


33,396

Prepaid expenses


55,417


31,703


4,894

Deferred tax assets, current


304


-


-

Advance to suppliers


75,285


117,413


18,125

Other current assets


104,923


90,496


13,971

Total current assets


2,519,043


1,793,755


276,908

Property and equipment, net


112,356


98,800


15,252

Investment in non-consolidated affiliates


96,942


90,044


13,900

Goodwill


181,322


184,242


28,442

Intangible assets, net


84,749


24,904


3,845

Deferred tax assets, non-current


516


-


-

Other non-current assets


51,123


48,149


7,433

Total non-current assets


527,008


446,139


68,872

Total assets


3,046,051


2,239,894


345,780















LIABILITIES AND SHAREHOLDERS' EQUITY







Current liabilities:







Accounts payable


442,489


623,316


96,223

Income taxes payable


13


3,181


491

Amounts due to related parties


127,910


36,508


5,637

Deferred revenue


47,544


69,647


10,752

Advances and deposits from customers


121,934


107,491


16,594

eCoupon program virtual cash liability


135,648


147,712


22,803

Accrued expenses and other current liabilities


292,310


227,575


35,131

Total current liabilities


1,167,848


1,215,430


187,631

Deferred tax liabilities, non-current


21,187


14,060


2,170

Other liabilities


44


2,950


455

Total non-current liabilities


21,231


17,010


2,625

Total liabilities


1,189,079


1,232,440


190,256








Shareholders' equity







Ordinary shares


2,908


3,017


466

High-vote ordinary shares


2,691


2,691


415

Additional paid-in capital


2,397,868


2,628,761


405,811

Statutory reserves


3,665


3,593


555

Accumulated deficit


(626,810)


(1,658,118)


(255,970)

Total eLong Inc. shareholders' equity


1,780,322


979,944


151,277

Noncontrolling interest


76,650


27,510


4,247

Total shareholders' equity


1,856,972


1,007,454


155,524

Total liabilities and shareholders' equity


3,046,051


2,239,894


345,780








 

Non-GAAP Financial Measures

To supplement the financial measures calculated in accordance with generally accepted accounting principles in the United States, or GAAP, this press release includes certain non-GAAP financial measures including basic net (loss)/income per ADS, diluted net (loss)/income per ADS, Adjusted Earnings Before Interests, Taxes, Depreciation and Amortization ("Adjusted EBITDA"), Gross revenue earned from accommodation reservation and Net commissions earned from accommodation reservation. We believe these non-GAAP financial measures may help investors understand eLong's current financial performance and compare business trends among different reporting periods. These non-GAAP financial measures should be considered in addition to financial measures presented in accordance with GAAP, but should not be considered as a substitute for, or superior to, financial measures presented in accordance with GAAP. We seek to compensate for the limitations of the non-GAAP measures presented by also providing the comparable GAAP measures, GAAP financial statements, and descriptions of the reconciling items and adjustments, to derive the non-GAAP measures. 

Adjusted EBITDA is defined as net (loss)/income plus (1) interest expense (income); (2) income tax expense (benefit); (3) depreciation; (4) amortization of intangible assets; (5) share-based compensation charges; (6) foreign exchange losses (gains); (7) acquisition-related impacts, including (i) goodwill and intangible asset impairment, and (ii) losses (gains) recognized on non-controlling investment basis adjustments when we acquire controlling interests; (8) losses (gains) from disposition of subsidiary; and (9) certain other items, including restructuring charges, impairment loss and disposition gains on equity method investments and equity in net loss/(income) of affiliates. We believe Adjusted EBITDA is a useful financial metric to assess our operating and financial performance before the impact of investing and financing transactions, if any, and income tax expense (benefit). Since share-based compensation charges are non-cash expenses, we believe excluding them from our calculation of Adjusted EBITDA allows us to provide investors with a more useful tool for assessing our operating and financial performance. In addition, we believe that Adjusted EBITDA is used by other companies and may be used by investors as a measure of our financial performance. The presentation of Adjusted EBITDA should not be construed as an indication that eLong's future results will be unaffected by other charges and gains we consider to be outside the ordinary course of our business. The use of Adjusted EBITDA has certain limitations. Amortization and depreciation expenses for various non-current assets, share-based compensation charges, other income/(expenses), and income tax expense (benefit) have been and will be incurred and are not reflected in the presentation of Adjusted EBITDA. Each of these items should also be considered in the overall evaluation of our results. Additionally, Adjusted EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of eLong's liquidity. We seek to compensate for these limitations by providing the relevant disclosure of our amortization and depreciation expenses, and share-based compensation charges in the reconciliations to the GAAP financial measure. The term Adjusted EBITDA is not defined under GAAP, and Adjusted EBITDA is not a measure of net (loss)/income, (loss)/income from operations, operating performance or liquidity presented in accordance with GAAP. In addition, eLong's Adjusted EBITDA may not be comparable to Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate Adjusted EBITDA in the same manner as we do.

Adjusted EBITDA should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP measures. We present a reconciliation of this non-GAAP financial measure to GAAP below.

eLong, Inc.

TABULAR RECONCILIATION FOR NON-GAAP MEASURE

Adjusted EBITDA

(IN THOUSANDS)



2014 Q4


2015 Q3


2015 Q4


2014


2015


RMB


RMB


RMB


RMB


RMB


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)











Net loss attributable to eLong, Inc.

(206,731)


(156,310)


(330,418)


(268,943)


(1,023,794)

Net loss attributable to
noncontrolling interests

(3,091)


(4,595)


(35,691)


(5,680)


(46,753)

Interest income

(14,932)


(8,823)


(6,747)


(61,334)


(41,130)

Government subsidy

(2,074)


(8,544)


(1,648)


(16,353)


(20,956)

Income tax (benefit)/expense 

16,537


884


(6,063)


13,094


12,913

Depreciation

11,500


13,267


12,721


41,352


51,943

Amortization of intangible assets

4,002


5,296


5,291


8,670


21,225

Share-based compensation charges/
(reversal of charges)

5,307


(1,730)


79,164


97,675


287,543

Impairment of goodwill and intangible
assets

5,496


-


40,402


5,496


40,402

Foreign exchange (gains)/losses

812


(2,515)


(2,778)


4,079


(2,941)

Restructuring charges

-


-


203


-


3,759

Net loss on equity method investments

18,035


-


459


18,035


459

Gain/(loss) from disposition of subsidiary

-


-


680


-


(71,082)

Other

63


(955)


895


1,305


1,643

Adjusted EBITDA

(165,076)


(164,025)


(243,530)


(162,604)


(786,769)

Gross revenue earned from accommodation reservation is defined as accommodation reservation revenue plus (1) cash rebates to customers from the coupon program in our agency accommodation business that were recorded as contra revenue; and (2) the portion of the loss from significant cash-back discounts in our merchant accommodation business that was recorded as contra revenue. We believe gross revenue earned from accommodation reservation is a useful operating and financial metric to assess our performance before the impact of our promotion activities, including the coupon program and cash-back discounts.

Net commissions earned from accommodation reservation are defined as accommodation reservation revenue minus the excess of gross-up revenues over our commissions for accommodation reservation transactions, where we take inventory risk and accordingly recognize revenues on a gross basis. We believe net commissions earned from accommodation reservation are a useful operating and financial metric to assess our performance excluding the excess of revenues recognized on a gross basis over commissions earned from accommodation reservation, which allows us to provide investors more information as to the financial impact of our room night transactions for which we take inventory risk.

The presentation of gross revenue earned from accommodation reservation and net commissions earned from accommodation reservation should not be construed as an indication that eLong's future results will be unaffected by other activities we consider to be outside the ordinary course of our business. The use of gross revenue earned from accommodation reservation and net commissions earned from accommodation reservation has certain limitations. The two terms are not defined under GAAP, and are not measures of revenues in accordance with GAAP.

Gross revenue earned from accommodation reservation and net commissions earned from accommodation reservation should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP measures. We present a reconciliation of these two non-GAAP financial measures to GAAP below.

eLong, Inc.

TABULAR RECONCILIATION FOR NON-GAAP MEASURE

Accommodation Reservation Revenue, Gross Revenue and Net Commissions Earned From Accommodation Reservation

(IN THOUSANDS)



2014 Q4


2015 Q3


2015 Q4


2014


2015


RMB


RMB


RMB


RMB


RMB


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)


(Unaudited)











Gross revenue earned from
accommodation
reservation (Non-GAAP)

367,264


404,061


351,492


1,361,483


1,479,472

Cash rebates from the coupon program in our
agency accommodation business

(157,204)


(92,194)


(63,418)


(422,696)


(419,958)

Portion of loss in our significantly-discounted
merchant accommodation business

-


(13,830)


(5,234)


-


(89,489)

Accommodation reservation revenue
(GAAP)

210,059


298,037


282,840


938,787


970,025

The excess of gross-up revenues over
commissions for inventory risk taking
accommodation transactions

(33,879)


(59,050)


(56,497)


(41,272)


(234,546)

Net commissions earned from
accommodation reservation (Non-GAAP)

176,180


238,987


226,343


897,515


735,479

 

SOURCE eLong, Inc.



RELATED LINKS

http://www.eLong.com