In addition to sharing EJAF's vision for championing human rights, The Promise team at Survival Pictures has taken the unprecedented step of making the commitment to donate all proceeds from the film to nonprofit organizations including EJAF and other human rights and humanitarian groups. As part of this commitment and to inspire Party guests to give generously, Survival Pictures will match the pledges guests make to EJAF via text and live auction purchases made during EJAF's Academy Awards Viewing Party with the goal of making this a record-setting evening.
"Such giving has never happened with a film of this scale, we wanted the world to know about it, and we are incredibly grateful," said EJAF Chairman David Furnish. "We are honored to announce this generosity, thanks to the late philanthropist and humanitarian Kirk Kerkorian, on the eve of EJAF's 25th annual Academy Awards Viewing Party. Not only is The Promise committing to support EJAF's work, but matching funds will be provided to inspire donors even more throughout the event and live auction."
Survival Pictures has also developed a social impact campaign for The Promise to help educate the global public about the genocides and mass atrocities of the 20th and 21st centuries, the discussion about the legal definition of genocide, and historical denialism. The impact campaign will inform and inspire people to take action so they become part of the anti-genocide movement led by human rights organizations like EJAF as well as change-makers dedicated to ending crimes against humanity and bringing perpetrators to justice.
The film sets a love story in the midst of the growing unrest in 1914 Turkey leading up to the horrors of the Armenian Genocide. As the Great War looms, the mighty Ottoman Empire is crumbling. Constantinople, the once vibrant, multicultural capital on the shores of the Bosporus, is about to be consumed by chaos. Michael Boghosian (Oscar Isaac), arrives in the cosmopolitan hub as a medical student determined to bring modern medicine back to Siroun, his ancestral village in Southern Turkey where Turkish Muslims and Armenian Christians have lived side by side for centuries. Photo-journalist Chris Myers (Christian Bale), has come here only partly to cover geo-politics. He is mesmerized by his love for Ana (Charlotte Le Bon), an Armenian artist he has accompanied from Paris after the sudden death of her father. When Michael meets Ana, their shared Armenian heritage sparks an attraction that explodes into a romantic rivalry between the two men. As the Turks form an alliance with Germany and the Empire turns violently against its own ethnic minorities, their conflicting passions must be deferred while they join forces to survive even as events threaten to overwhelm them. Promises are made and promises are broken. The one promise that must be kept is to live on and tell the story.
"The Armenian Genocide must, of course, never be forgotten and should be recognized, but our current headlines show that the same patterns of human rights violations are being replicated in too many parts of the world today," said producer Dr. Eric Esrailian. "We are honored to have the support of Elton, David, and the entire EJAF family, and by joining forces, we can help the people in the world who need assistance right now."
ELTON JOHN AIDS FOUNDATION – At EJAF, we believe AIDS can be beaten. We act on that belief by raising funds for evidence-based programs and policies, and also by speaking out with honesty and compassion about the realities of people's lives. Sir Elton John created EJAF almost 25 years ago, first in the United States in 1992 and then in the United Kingdom in 1993. Through hard work and with the help of our network of kind and generous friends and supporters, the two foundations together have raised more than $385 million over the past quarter century to combat stigma, prevent infections, provide treatment and services, and motivate governments to end AIDS. The U.S. foundation focuses its efforts on programs in the United States, the Americas, and the Caribbean, while the U.K. foundation funds HIV-related work in Europe, Asia, and Africa. Join us in speaking out, taking action, and contributing to our efforts to achieve a world without AIDS. For more information, please visit www.ejaf.org.
American Airlines is the official airline of the Elton John AIDS Foundation.
SURVIVAL PICTURES – Survival Pictures is a production company dedicated to telling stories of perseverance, endurance, and the inextinguishable fire of the human spirit. The company, co-managed by Eric Esrailian and Anthony Mandekic, was humbly and discreetly started years ago by Kirk Kerkorian -- who wanted this company and its first project to speak to his core values.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/elton-john-aids-foundation-will-introduce-open-road-and-survival-pictures-new-film-the-promise-and-accompanying-awarenessfundraising-venture-at-its-25th-annual-academy-awards-viewing-party-300411061.html
SOURCE Elton John AIDS Foundation