Emerging Creative Agency Launches That Might Not Be for You

NEW YORK, July 27 /PRNewswire/ -- www.justaddwatermgmt.com -- Introducing Just Add Water, aka JAW, a boutique creative agency intended to support and launch thoughtful and intelligent emerging and distinctive photographers and artists.  With offices in New York and Los Angeles, JAW is a collaboration between Bruce Kramer of ARTMIX, an industry leading photography and beauty agency and Kirsten Ludwig, an established fashion industry Creative Director with a resume that includes Anthropologie, American Eagle, Ralph Lauren, and Ron Herman.

JAW artists are chosen and recognized for their thoughtful and intelligent approach to their medium.  "We saw not just an opportunity, but a need to support and grow these talented emerging artists.  I have been fortunate in the business for over 20 years and I intend to be in it for at least another 20 years nurturing and developing talent," said Kramer.  Artists will include, but not be limited to Photography, Styling, Prop styling, Graphic Design, Illustration, Art Direction and Multimedia.

JAW is a boutique agency, looking to introduce new artists and a new way of working together.  "We truly don't believe that everyone can and should do everything.  Photographers and creatives should have a specific style, as should brands.  We might not be for everyone, and we're ok with that," said Ludwig.

The focus of JAW is cultivating and nurturing talent and relationships with their artists and clients.  They take an artistic approach, while understanding how to work in an ever-changing commercial world.  Looking to not just embrace and anticipate change, but also create it.  JAW is about breaking new ground, creating lasting partnerships and work that connects and cuts through the chatter.

SOURCE Just Add Water