CORAL SPRINGS, Florida, April 5, 2016 /PRNewswire/ --
Social media marketing vastly improves awareness for leading brands and products according to 75% of marketers as companies leverage the power of social influencers and new online marketing platforms. Social Media/Advertising companies with current successes and developments of note in the market today are SharkReach, Inc. (OTC: SHRK), Twitter, Inc. (NYSE: TWTR), LinkedIn Corporation (NYSE: LNKD), Rubicon Project (NASDAQ: RUBI) and IAC/InterActiveCorp (NASDAQ: IAC)
SharkReach, Inc. (OTC: SHRK) News: Kevin Harrington, Original "Shark" on "Shark Tank" Agrees To Join SharkReach Board of Directors - Harrington Is The Inventor Of The Infomercial, and Pioneer of the "As Seen On TV" Industry. He has launched over 500 products resulting in more than $5 Billion in sales worldwide. Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, "Shark Tank." He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co- Founder of the Electronic Retailers Association (ERA) and one of the founding board members of the Entrepreneurs' Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.
Read the full SharkReach (SHRK) Major Announcement at http://www.financialnewsmedia.com/profiles/shrk.html
Kevin currently operates a private consulting firm where he works with companies to; increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio, or print; source manufacturing; and to create celebrity relationships. In today's competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Kevin provides the advice and expertise on how to navigate the constant changing distribution and marketing outlets. Kevin also brings his Rolodex and relationships to all companies he works with. Mr. Harrington also currently serves as a member of the board of Celsius Holdings, Inc., (OTC: CELH).
In other Social Media / Advertising advancements and recent developments: Twitter, Inc. (NYSE: TWTR) shares surged after a Mastercard exec discussed a potential partnership - Twitter's stock is up sharply following comments by a Mastercard executive about the financial company's interest in partnering with Twitter. Mastercard's president of international markets said the company sees social networking services such as Twitter and Facebook as potential partners in Silicon Valley, according to a CNBC report. Twitter's Buy Now button, which allows users of the service to quickly make a transaction by clicking on a button embedded in a tweet, is apparently of particular interest. Shares of Twitter, which have been battered in recent months over concerns about its stagnating user growth, popped 8% to $17.26 on Monday.
LinkedIn (NYSE: LNKD), the world's largest professional network on the Internet, last week announced that it will host a conference call to discuss its first quarter 2016 business results and outlook onThursday, April 28th, 2016, at 2:00 p.m. Pacific Time, following the release of the Company's business results. Jeff Weiner, CEO, and Steve Sordello, CFO, will host the call. The live webcast of the conference call will be available on the LinkedIn investor relations website at Linkedin.com/.
Rubicon Project (NASDAQ: RUBI), which operates one of the largest open advertising marketplaces in the world, recently announced that its leading header bidding solution, FastLane, is now compliant with Google's Accelerated Mobile Pages ("AMP") Project. FastLane marks the first header bidding solution in the industry to be accepted by Google for the AMP Project, offering users a faster and more streamlined mobile web experience. Rubicon Project, which operates a top three mobile advertising exchange globally, engineered the industry's first AMP-compliant header bidding solution as part of its ongoing initiative to deliver the best mobile experience possible for consumers, publishers and brands around the world. The core tenets upon which AMP was built are aligned with this goal and include giving publishers better control of their user's experience on mobile web, providing better performing pages, and speeding up load times without compromising the look and feel of the content. Rubicon Project's FastLane header bidding solution enables publishers to monetize their accelerated mobile pages with minimal page load impact, delivering a unique win-win for publishers seeking to maximize monetization and for consumers seeking the best mobile experience possible.
Prosper Marketplace, which operates a leading online marketplace that connects borrowers and investors, and HomeAdvisor, a leading nationwide home services digital marketplace and is an operating business of IAC/InterActiveCorp (NASDAQ: IAC), announced recently the launch of an exclusive partnership. Under this multi-year agreement, Prosper Marketplace will be HomeAdvisor's exclusive partner for providing homeowners access to home improvement financing through the HomeAdvisor website. The partnership also provides the home professionals in HomeAdvisor's prescreened network the ability to offer their customers a consumer financing option at the point of sale, making this a first for the industry.
5 High-Impact Approaches to Influencer Marketing for eCommerce Brands - For eCommerce companies, building a homegrown fan base is hard. This is especially true if you discount all the family and friends you coerced into hitting 'like' on your Facebook (NASDAQ: FB) page. But I'll let you in on a secret: You don't have to do it alone. Across the web, tens of thousands of 'ordinary people' work long, grueling 10-hour days crafting and promoting their personal brands online. These new media celebrities call WordPress, Instagram and Facebook home. And with each blog post, photo or status update they publish, they garner the attention of thousands, if not millions, of fans who absolutely adore them. They've done all the hard work of creating an active and engaged audience. And clever marketers can use that to their advantage. Below, we've listed five ways eCommerce brands can partner with influencers to promote their business and products, followed by tips for making the most of your next influencer marketing campaign. Read more at http://www.business2community.com/ecommerce/5-high-impact-approaches-influencer-marketing-ecommerce-brands-01498734#HFiqTEKOaYsLHGMt.99
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