NEW ORLEANS, July 7, 2016 /PRNewswire/ -- DEVENEY is thrilled to announce its newest partnership with Emeril's Homebase, which manages Emeril's New Orleans, Emeril's Delmonico, NOLA Restaurant and a new restaurant concept, Meril, opening in New Orleans later this year. In its new role, DEVENEY will "kick it up a notch" to promote Emeril's timeless New Orleans restaurants that have been part of the city's culinary fabric since 1990, as well as introducing his newest restaurant.
"We are very excited to welcome DEVENEY to our team," said Chef Emeril Lagasse. "Their hands-on approach, deep understanding of the hospitality industry and creative thinking are some of the strengths we will leverage as we grow our footprint here in New Orleans with the opening of Meril. We look forward to a bright future together."
DEVENEY was selected by Emeril's Homebase as their public relations partner after competing in a formal RFP process with several local and national agencies. This is the third account win this year for DEVENEY's LifeSTYLE practice group, as the firm was recently named agency of record for New Mexico Tourism and Bayou Rum, distributed by New York-based Stoli Group USA. DEVENEY was also recently hired by the Louisiana Travel Promotion Association (LTPA) to lead an influencer program to generate leisure travel to Louisiana.
"We are honored to be selected to represent Emeril's Homebase and his iconic New Orleans restaurants," said DEVENEY President John Deveney, ABC, APR, Fellow PRSA, IABC Fellow. "For years, Chef Emeril Lagasse and his award-winning chefs, servers, staff and restaurants have highlighted New Orleans cuisine and culinary talents for the world to enjoy. And our LifeSTYLE practice is thrilled help them continue that tradition with even greater success."
For more information about Emeril's Restaurants visit www.emerilsrestaurants.com.
DEVENEY is an internationally renowned engagement agency known for creating and implementing award-winning, strategic marketing solutions. Driven by results, DEVENEY uses research to create campaigns that open the dialogue between brands and their key stakeholders. The agency specializes in three practice areas - hospitality, health care and crisis - and delivers results through advertising, public relations and digital marketing. Hospitality clients include national brands, such as Ruth's Chris Steak House, Emeril's Restaurant Group and Bayou Rum/Stoli Group USA. DEVENEY is a leader in travel and tourism, having represented the New Orleans Convention & Visitors Bureau over the last 15 years and the Louisiana Office of Tourism during and following Hurricane Katrina and the Deepwater Horizon oil spill - leading strategic crisis response and proactive reputation management. Health care clients include hospital system LCMC Health and Medicare provider Peoples Health. DEVENEY is also a go-to industry leader for strategic planning and media training sessions, with clients including Aflac, St. Jude Children's Research Hospital and Partnership for a Healthier America.
Terri D. Kaupp
(504) 949-3999, ext. 213
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