VANCOUVER, British Columbia, June 29, 2011 /PRNewswire/ -- EmmaActive today announced their company's new service, designed to generate revenue for site owners, improve SEO, increase inbound traffic and provide a value add to existing advertising relationships while not compromising design.
EmmaActive is like Facebook photo tagging but instead of tagging people, users can tag products in images on participating websites. This makes it easy for visitors to find and purchase the products they see and want. Amid fears of online revenues leveling off, online publishers have been trying to find other ways to monetize online content. Websites traditionally have offered services for free, depending on the increased traffic to generate ad revenue from increasingly larger and disruptive ads. However, website owners and online investors are seeing that advertising revenue does not come near the cost of running a service. This has left entrepreneurs scrambling to find ways to profit from their online business without scaring away users used to enjoying the free services. According to EmmaActive CEO, Nathan Leggatt, "We need to change the rules of online advertising and revenue distribution by leveraging and rewarding the social web community."
While there are a few companies already looking at new ways of drawing revenue from online images, EmmaActive points out that their company's system will not only work within the design and flow of the website without distracting from it, but will also allow visitors to websites to securely "tag" or embed ads in images. Unlike the other services available, this will allow companies to unobtrusively link their products within existing images to brand sites. Another competitive advantage is the highly customizable interface that EmmaActive has developed, "Our system can be quickly themed to match a major publishers existing brand identity…the ability to control the smallest details of the interface and functionality is unmatched by any other product on the market," says Mr. Leggatt
While details will continue to be disclosed over the next few months, early reports from beta testers indicate that this system could be a game changer in the online advertising sector. Demonstrating the exciting potential of EmmaActive, highly respected entrepreneurs Omar Syad, President of Ties.com and Dan Lowden, VP of Marketing at Digby.com have signed on as advisors.
Omar Syad, COO and President of Ties.com and Scarves.com, recently shared his enthusiasm for EmmaActive stating that, "EmmaActive is a great product and I am a complete evangelizer now. I am excited about EmmaActive and the potential it has to help our platforms grow in the coming years. This is an unbelievable product! Everyone that has a blog or an e-commerce site can benefit from this. Your backend is very user friendly and the analytics you provide gives me the capability to make strategic decisions about where and who to target."
Considering the millions of images embedded on websites and blogs across the internet, many users have speculated that if the company has discovered a way to leverage crowd sourcing to tag or place ads on images without compromising design, EmmaActive could generate enormous potential for companies using their software. Sanjeev Agrawal, Former Global Head of Product Marketing at Google, has responded, "EmmaActive seems to be a great way to monetize the social nature of online imagery while also increasing brand awareness and brand loyalty. This could expand online advertising in a big way!"
"We believe that EmmaActive will revolutionize the online ad industry providing companies a way to leverage their existing users and fans to drive ad revenue while providing website owners and taggers with rewards for participating in tagging images," asserted Nathan.
This is certainly a company to watch over the next few months.
The Next Generation of Online Advertising
EmmaActive Advertising Inc.