NEW YORK, Oct. 13, 2016 /PRNewswire/ -- Emogi, a leading mobile messaging platform, today announced the appointment of marketing and technology veteran Alexis Berger as its Chief Strategy Officer (CSO). Among Berger's responsibilities will be leading the growth of Emogi as a global brand, inclusive of marketplace strategy, market positioning, partnerships, and operations.
"Mobile messaging has become the platform of choice for consumers today," said Berger. "To effectively engage their desired audiences, brands need to create engaging content, but more importantly, become a natural and necessary part of the conversation. I couldn't be more thrilled to join Travis and the Emogi team as we aim to unlock mobile messaging in a big way."
Earlier this Fall, The Wall Street Journal profiled the launch of Wink, Emogi's new technology platform that empowers brands to join the conversation through branded emojis, stickers or GIFs. Through machine learning, Wink identifies the unique context of conversations where brands can introduce their content. This includes specific triggers such as where consumers are or how they're feeling, as well as the use of specific phrases or emoji. Brands can seamlessly publish, manage and optimize their marketing efforts within the Wink platform and dashboard based on real-time analytics and reporting.
"Alexis has a proven track record of helping brands break into new media channels, evolve content strategy, and create high impact experiences for consumers" said Emogi CEO Travis Montaque. "Adding someone as talented as Alexis to our team shows our commitment to effectively partnering with brands as they redefine mobile engagement with consumers. As we continue to expand, Alexis's savvy and experience driving business and brand strategy will only accelerate our momentum."
About Alexis Berger
Throughout her career, Alexis has been successful in transforming early stage companies into market leaders. In her previous role as SVP of Sales at Kargo, a mobile brand platform, she helped to grow the company from inception to more than $100M in revenue. As one of the first employees and General Manager at Kargo, Alexis helped to build the team from the ground up – hiring more than 50 employees and leading the expansion and oversight of all offices west of New York.
In 2014, Alexis was named as one of the Most Powerful Women in Mobile by Business Insider. Prior to Kargo, Alexis held leadership positions at various companies including Brightroll, where she developed best-in-class digital solutions for major publishers, advertisers, ad networks and DSPs.
Alexis also opened the Midwest region for Adconion Media Group and was responsible for driving brand presence and establishing strategic partnerships from the ground up. While at Adconion, she was one of its highest generating salespeople globally, setting multiple company revenue records.
For more information visit: www.emogi.com
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