WELLESLEY, Mass., Feb. 25, 2016 /PRNewswire/ -- Emotion Mining Company, Inc announced today that following the establishment of a successful partnership with The Martec Group and the launch of its new mobile application for Market Research, Satish Jha, its President & CEO will assume the responsibility as its Chairman with immediate effect.
As Emotion Mining Company, Inc.'s exclusive market research partner, The Martec Group provides clients with market research intelligence derived from a revolutionary methodology that captures subconscious emotions that drive meaningful customer engagement.
Emotion Mining and Martec enable clients to explore the deeply rooted thoughts and feelings of customers' subconscious that cannot be verbally expressed, yet influence over 75% of the decision making process. With these insights, clients can achieve greater differentiation, engagement and competitive advantage with customers, consumers and employees.
Thomas E Snyder will continue to support Emotion Mining Company as its Chief Research Officer.
The Emotion Mining solution provides patented technology to reliably capture, analyze and prioritize, conscious and subconscious truths. The web and mobile solutions are scalable, quick (research projects can be completed in a couple of weeks) and provides greater insights than conventional research methods. These insights help businesses uncover essential emotions and factors to better serve the passions and aspirations of the "people/prospects" most important to them.
This cutting-edge technology has impressive capabilities that lead to influential data and intelligence. Uncovering the subconscious emotions that impact brand perception, uncovering deeper insights for better analysis and examine data across two new dimensions--analytical and emotional--while providing measured and focused recommendations to clients.
"The launch of the application software that works on mobile devices using iOS is a major milestone in the evolution of Emotion Mining and will make market research surveys far easier as we focus our combined energies serving a broader range of customers with industry-leading market research that detects subconscious emotions," states Satish Jha, Chairman & CEO, Emotion Mining Company, Inc.
About Emotion Mining Company, Inc.
Emotion Mining Company, Inc. is a privately-held organization that focuses on capturing conscious and subconscious emotions without bias and the only cloud-based technology on the market that uncovers inner subconscious motivations that drive critical decision making. For more information please visit www.emotionmining.com.
Emotion Mining Company, Inc.
Mary-Katherine McCarey, VP Product, Marketing & Communications
SOURCE Emotion Mining Company, Inc.