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Emphasizing Your Company's Personality to Create a Unique Marketing Campaign

May 15, 2013, 14:37 ET from PR Newswire Association LLC

NEW YORK, May 15, 2013 /PRNewswire/ -- Developing a unique small business marketing campaign in a traditional industry shouldn't have to be boring, nor should it break the bank. Identifying certain aspects of your company's personality to emphasize in your marketing message can be an authentic and cost-effective strategy in helping to differentiate yourself from the pack.

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In the latest article on PR Newswire's PR Toolkit, contributing author Christina Zila elaborates on a three-step thought process designed to help small businesses sift through the strategy clutter and hone in on a solid direction to take their content strategy. From clearly defining your business, to blending your values with your passion in order to showcase your knowledge, Zila explains how shifting your focus just a little, can help create a unique content strategy.

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PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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