Empowered Products and HBMG Health and Beauty Marketing Group to form Joint Marketing Agreement for the National Direct to Consumer Distribution of the GunOil® brands

LAS VEGAS, Nov. 27, 2012 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an emerging leader in the high-growth sexual wellness sector through its trademark PINK® and GunOil® brands, proudly announces its direct to consumer marketing launch for its GunOil® lines of lubricants and high potency ingestible supplements for the US consumer market.

Scott Fraser, president and CEO of Empowered Products, commented, "Our new marketing agreement with HBMG Health and Beauty Marketing Group will give us a National presence directly into the homes of those individuals that will benefit the most from our sexual wellness products."  HBMG is a leading advertising agency offering full service solutions to the health and beauty consumer markets Worldwide.  "The efforts to bring these products directly into the homes of consumers, gives us the opportunity to accelerate our growth and distribution plans.  Brand awareness and consumer loyalty to our extended product lines will only be reinforced and increased by our new joint marketing agreement."

Neal Kent, CEO of Health and Beauty Marketing Group, commented, "The sexual wellness market continues to grow and expand as consumers become more aware about the availability and efficacy of products along with the health benefits of maintaining and enjoying an active sexual lifestyle."  Kent also added, "We are thrilled to be working with Empowered Products on bringing their GunOil® brands into the homes of consumers across America.  This potentially high margin model of direct sales allows for a fast National rollout of all the GunOil® products with considerable lifetime value opportunities for Empowered Products and their expanding product lines."

To review our progress with Health and Beauty Marketing Group and our direct to consumer marketing efforts, please go to the following link:

https://www.empoweredproducts.com/investors.php

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.  The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements  can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.



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