BERKELEY, Calif., May 19, 2016 /PRNewswire/ -- EnChroma – the company bringing color to the color blind – today announced a campaign to raise awareness of color blindness in honor of Father's Day. One in 12 men are color blind. EnChroma glasses are designed with a special spectral-filtering technology to help red-green color blind people see an enriched spectrum of color – without compromising color accuracy or balance.
EnChroma seeks dads to volunteer to try on EnChroma glasses for the first time between May 19 and May 28, 2016 and be willing to be interviewed by the media. Applicants will be selected based on a representation of geographical locations nationwide and their potential to benefit from EnChroma's color-enhancing lens technology. To apply please visit www.EnChroma.com.
"About 13 million men in the US have color blindness," said Andrew Schmeder, CEO of EnChroma. "I can't think of a better way to surprise a color blind dad on Father's Day than to give him EnChroma glasses that could help him see more color."
EnChroma also announced today that from May 19 until June 19 customers will receive $50 off their purchase by using the following code: fathersday16. One in 12 men (8%), and approximately one in 200 women (0.5%), have some form of color vision deficiency (CVD). While color blindness is often considered a mild disability, studies estimate that two-thirds of the 300 million people with CVD feel it's a handicap.
EnChroma glasses have been covered by major media worldwide including the Today Show, CNN, The New York Times, The Discovery Channel, PBS NewsHour and many others.
How the Glasses Work
EnChroma emerged from a National Institutes of Health (NIH) SBIR study on the feasibility of correcting color vision deficiency, and over ten years of R&D. EnChroma glasses contain a special optical filtering technology that selectively removes the wavelengths of light where the red and green cone cell response overlaps the most for the red-green color blind. The result is that the glasses re-establish the correct balance between signals from the three photo-pigments in the eye (red, green and blue). Once the correct ratios entering the eye are re-established, the color blind are better able to perceive and recognize certain colors.
EnChroma glasses are an optical assistive device only and do not cure color blindness. EnChroma glasses are estimated to be effective for four out of five color blind people. Over 25,000 color blind people around the world benefit from EnChroma eyewear. To test your color vision visit EnChroma.com/test.
EnChroma is dedicated to positively impacting the lives of the estimated 300 million people worldwide with color vision deficiency. EnChroma has developed a robust line of innovative eyewear products with cutting-edge optical technology for men, women and children. Based in Berkeley, California, EnChroma emerged from a National Institutes of Health SBIR grant designed to study the feasibility of helping people with color vision deficiency (CVD). To reach us please call 510-497-0048, email firstname.lastname@example.org or visit enchroma.com.
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