SAN FRANCISCO, March 20, 2012 /PRNewswire/ -- Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video platform, has been selected as a finalist for the ad:tech Innovation Awards, as the most innovative, enterprising new company in video digital marketing. Encoding.com will participate in the Startup Spotlight Competition at ad:tech, at Moscone Center in San Francisco, on April 3, and will showcase its work on video campaigns with advertising agencies, including: JWT, Grey Group, Tribal DDB, Wunderman, McCann Erickson Worldwide, Firstborn, Creative Asylum, and Ackerman McQueen. In other news Jeff Malkin was named to the Board of Advisors for the OTT-Connected TV group of the Digital Hollywood Alliance.
"We are honored to be a finalist for the ad:tech Innovation Awards in video encoding and to have the opportunity to showcase the work we are doing for industry-leading advertising agencies, including 'Try a New Look,' the fun and edgy iPhone/iPad App for SoBe®, created with Firstborn, a leading New York City-based digital agency," said Jeff Malkin, president of Encoding.com. "Some of the industry's largest and most innovative advertising agencies are already working with Encoding.com and we are excited to tell our story to the ad:tech audience."
The ad:tech Innovation Awards are a key component of ad:tech, the largest event in digital marketing. The event reaches over 10,000 entrepreneurial and innovative marketers, with 35 breakout sessions and seven keynotes on the hottest topics, tactics and trends from advertising industry experts. During the Startup Spotlight sessions, 16 companies in four categories will pitch their platforms and demonstrate how their technology helps advertisers. The judges will select one from each group to win the ad:tech Innovation Award.
"We created the ad:tech Startup Spotlight Series and the Innovation Award because startups are driving so much of the growth and innovation in digital marketing today," said Tameka Kee, Content Director, ad:tech. "In April, ad:tech attendees will get to see some of the hottest companies pitch their platforms as if they were competing to win a real client account. This will be in front of a group of judges who know what brands, agencies and investors are really looking for. We're really excited to see who the Innovation Award winners will be in each category."
Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, powers video for thousands of leading brands across Advertising, Media and Entertainment, eLearning, Retail, Telecommunications, and Lifestyle. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.