Encoding.com Opens Vid.ly Free Beta Program-Universal Video URL Service-Now for All Content Publishers

SAN FRANCISCO, March 25, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service provider, today announced that it is opening the Vid.ly universal video URL service from private to public beta.  Now, everyone can access the service to ensure their videos will playback on all popular mobile phones and web browsers.  The program expansion responds to the enormous demand for the Vid.ly private beta program over the past two months in which several thousand beta users generated over 10,000 Vid.ly URLs by simply uploading their source videos via the Vid.ly site.  

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For content publishers, there is chaos in the video ecosystem with the growing number of devices and lack of standardization across platforms.  Vid.ly answers the request, "Can you just take my video and make it work for all phones and browsers?"  With Vid.ly, all videos are pre-transcoded to all popular web and mobile formats, so that when an end user requests a video, Vid.ly detects his device and serves the correct and optimized video.  Publishers can embed the HTML5 code provided by Vid.ly directly into their web pages or Flash players, or can share the provided short URL via SMS, Facebook, Twitter or other social media outlets.  

Chris Heilmann, the Principal Evangelist for HTML5 at Mozilla and an early beta customer for Vid.ly, wrote in the Hacks.Mozilla.org blog:  "One of the biggest annoyance of using HTML5 video is to convert your movie to various formats supported by different browsers. Vid.ly does this job for you: it converts the video you upload into 14 different formats for different browsers and, more importantly, devices. The interface is very intuitive and you can stand by and watch the conversion happen or simply let it run whilst you go offline or do other things. Once the service finished creating the different formats for you, you get an email. You then can visit the Vid.ly URL on different devices and you get the video in the correct format."

"We've seen a tremendous response to the Vid.ly private beta.  It's clear that Vid.ly elegantly solves a complex problem for video content producers," said Jeff Malkin, President of Encoding.com.  "We have incorporated suggestions and feedback from our private beta participants and have fine-tuned the service. Now, using the cloud-based scalability of Vid.ly's 'engine,' Encoding.com, we are able to easily expand the service for an open beta and will soon announce the commercial release of Vid.ly Pro."    

To participate in the open beta, simply visit http://www.vid.ly.

About Encoding.com

Encoding.com, the world's largest video encoding service, powers over 1,500 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle and advertising.  Blending a flexible SaaS model with sophisticated integrations with cloud computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. For ongoing updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com