SAN FRANCISCO, May 23, 2013 /PRNewswire/ -- Encoding.com, the world's largest video encoding service, and provider of Vid.ly, the universal video URL platform, announced that it is working with FreeWheel, the video technology company that manages the economics of content for the enterprise-class world of entertainment, to enable publishers and broadcasters to monetize and deliver online video to the growing number of mobile devices, HTML5 browsers and OTT video platforms in the market.
The collaboration between Encoding.com and FreeWheel addresses the complexity of distribution and monetization of video to every device and browser currently utilized by consumers. Encoding.com's Vid.ly service is a highly scalable, cloud-based platform that seamlessly combines storage, transcoding, video player technology, consumer device detection, streaming and analytics to deliver an optimized end-user experience all via a single URL.
Encoding.com's integration of Vid.ly with the FreeWheel ad serving and management platform empowers professional video content publishers to deliver targeted video advertisements via their existing FreeWheel accounts through the Vid.ly HTML5 and Flash video players. Together, Encoding.com and FreeWheel provide an ideal solution for entertainment brands to expand their audience by delivering high-value, revenue-generating video content to consumers on-the-go or at home.
"Partnering with FreeWheel, we can now offer our Vid.ly customers the most trusted video monetization platform," said Jeff Malkin, president at Encoding.com. "Entertainment companies can leverage FreeWheel's industry-leading video ad serving platform to boost revenue from targeted video advertising by expanding their reach across all popular Web, mobile and OTT platforms turning video distribution from a cost center to a profit center."
FreeWheel customers who utilize Vid.ly can configure campaigns via Encoding.com's User Interface or API. When an end user views a Vid.ly URL with FreeWheel enabled, Vid.ly will pass the user information to the FreeWheel ad server and the consumer will receive a targeted advertisement in return (pre/mid/post roll and banner overlays supported).
"The Vid.ly universal URL solves a major pain point for entertainment companies attempting to expand audience reach by seamlessly delivering video content across the highly fragmented mobile landscape," said Doug Knopper, co-founder and co-CEO of FreeWheel.
Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. For ongoing Company updates, please see http://www.encoding.com/blog or follow @encodingdotcom on Twitter.