Encoding.com Powered Video for Mozilla Firefox Flicks -- Global User Generated Video Contest

SAN FRANCISCO, June 5, 2012 /PRNewswire/ -- Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, announced that Vid.ly powered the Mozilla Firefox Flicks global user-generated video (UGV) contest. Encoding.com, via its Vid.ly service, powered the entire video workflow, managing video upload, transcoding, optimization -- via its proprietary Encoding Intelligence™ -- hosting, and device detection for multi-screen / multi-device delivery of content created by filmmakers around the world.

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Mozilla's Firefox Flicks UGV contest was designed to give filmmakers the opportunity to create and submit short videos that promote Firefox, the open-source browser, and how it differs from commercial browsers. Individuals and teams submitted two-minute video stories and competed for regional and grand prizes, which were announced on May 17, including a trip the Cannes Film Festival for the Grand Prize winner. Filmmakers, actors, and industry executives judged the competition, including Edward Norton, Shauna Robertson, Couper Samuelson, Jeff Silver, and Ben Silverman.   

Filmmakers submitted their videos to the contest via Encoding.com's Vid.ly service.  The process was simple.  The filmmakers uploaded their source videos, which Vid.ly then converted into a variety of different formats and bitrates appropriate for all popular desktop browsers and mobile devices.  Vid.ly then provided a short URL and embed code that was published on the Firefox Flicks contest website.  When visitors clicked on the video, Vid.ly delivered the format appropriate for their browser and device.  This simple, seamless, behind-the-scenes video transcoding and device detection helped drive the momentum of the popular contest, which inspired over 400 entries from all over the globe.

"Budding filmmakers from around the world entered the Firefox Flicks Contest," said Chris Beard, Chief Marketing Officer at Mozilla.  "By working with the experts at Encoding.com, we have been able to focus our attention on promoting the contest and entries, knowing that the technical details of video uploads, transcoding, and downloads would just simply work.  We're happy to have Vid.ly on board to do its part and make sure that everyone can watch these engaging videos on any device or platform."

"Vid.ly is a proud partner of the Firefox Flicks contest and supporter of Mozilla's mission to democratize the web and keep the power of the Internet in people's hands," said Jeff Malkin, president of Encoding.com.  "High-quality video is an amazing medium for sharing stories and educating people on how Mozilla continues to prioritize the public good over profits."

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com



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