Encore for OMD at the Top of RECMA Rankings
Top Global Media Agency Again Earns Highest Ranking in New Diagnostics Report
NEW YORK, March 11, 2011 /PRNewswire/ -- The latest edition of the Research Company Evaluating the Media Agency Industry (RECMA) Network Diagnostics Consolidated Evaluation shows Omnicom Media Group's OMD continuing its run as the number one ranked global media network, marking the second time that OMD has topped the report in as many issuances.
The Network Diagnostics report evaluates global agencies against a set of 10 diagnostic criteria including agency profile, new business success, growth, management changes, digital and diversified services resources, client roster profile and local strength.
In the report issued March 10 OMD emerged as the number-one ranked global network, earning scores of Dominant in six markets, and showing strong profiles across all of Europe and Asia-Pacific. With favorable assessments across more survey countries than any other agency, OMD shows a high degree of consistency across criteria and markets.
"Beyond the top line scoring, the Network Diagnostics evaluations also reveal OMD to be well positioned as the preferred partner for global growth," says OMD Worldwide CEO Mainardo de Nardis. "In addition to our strength in established markets, we have tremendous momentum in regions like China, India and Russia – markets that represent the biggest growth opportunities for our clients."
Concurrent with its consecutive showings at the top of Network Diagnostics rankings, OMD also holds the top slot on the latest RECMA Global Billings Report, which as of September 2010 ranks OMD as the largest media agency in the world, with a 10.9 percent share of global media investments. Additionally, OMD is the most balanced global network, with market shares by region going from a minimum of 8.5 percent up to 13.6 percent.
ABOUT OMD WORLDWIDE
OMD Worldwide (www.omd.com) is the largest and most innovative media marketing company in the world, with more than 8,000 employees in 97 markets serving many of the most successful and well-known global brands. OMD is recognized for its global footprint, strategic integration and creativity; and has been rated as the Most Creative Media Agency by The Gunn Report for an unprecedented five consecutive years; Adweek Global Media Agency of the Year for 2008 and 2009; and 2009 Media Agency of the Year by Advertising Age. OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).
SOURCE OMD Worldwide
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