PHILADELPHIA, Nov. 6, 2015 /PRNewswire/ -- Endeavor (http://www.endeavorfit.com) announced today that Jess Ceresino has joined the team to help launch the apparel branch of the business. Jess Ceresino comes with a wealth of experience within the Industry, having spent the last eight years in various marketing roles including time with ESPN, Viacom and Prolific Athletes. Most recently, Jess created and successfully ran TheSportsBrat.com, a lifestyle blog boasting to be 'a girls' guide to game day.
Jess joins Endeavor as Vice President of Marketing and Business Development, and will focus on creating a marketing strategy to launch the apparel line as well as continue to grow the Endeavor brand. "We are excited to welcome Jess to the Endeavor team," said Endeavor CEO Jared Beach. "With her experience and understanding of the Endeavor Brand, we are very confident Jess will help position us as the leading high performance, craft apparel provider." Jess comments, "As a former Division 1 athlete, I relate to the values and resolutes that Endeavor is built upon. Training is a part of so many people's lives, and I am thrilled to join the Endeavor Family in bringing outstanding and truly game-changing apparel to the market."
Endeavor is the first athletic apparel brand to use TRIZAR technology, originally used by NASA, to improve moisture management, breathability and comfort in their apparel by increasing the ability of moisture to be transferred through the fabric, thus speeding up evaporation.
Endeavor started as an elite athletic training facility that has produced 100+ Division 1 and professional athletes. After several years of working with elite level athletes, and witnessing first hand the limitations in so called "performance active wear", they wanted to create training apparel that would improve their workouts by eliminating unnecessary distractions.
Endeavor just recently launched an Indiegogo campaign and has already raised over $19,000. You can visit the campaign here (https://www.indiegogo.com/projects/endeavor-athletic-apparel#/)
Social Media Channels:
Facebook: Endeavor Athletic