FORT LAUDERDALE, Fla., March 1, 2016 /PRNewswire-USNewswire/ -- Danish Jewelry brand, Endless Jewelry, today announced the launch of the Spring/Summer 2016 collection, featuring an exclusive line of jewelry inspired and co-designed by Jennifer Lopez. The new collection embraces the seasonal colors seen on the catwalks, but also stands apart from the trends by encouraging women to express their own true colors and wear Endless in many different ways.
The Spring/Summer collection by Endless encourages originality and positivity, allowing consumers to be their own designer for any mood, outfit or occasion. This unique combination of leather wrap bracelets, necklaces and charms radiates the colors of confidence and individuality in each and every piece. Inspired by the feminine element of the sea, symbolizing calmness and purity, the stunning ocean hues combined with the colors of sand and radiant peach from the collection remind women to let their inner happiness glow.
"Our ambition with this collection is to communicate that jewelry should be more than something that compliments an outfit. There's an even bigger message and wish from Endless that all women stand together and compliment each other," said Mikkel Berg, CMO at Endless Jewelry. "That's why our jewelry concept is designed to give every woman a sense of uniqueness and confidence so that she may inspire positivity to all those around her."
The new collection also includes a line designed exclusively by Brand Ambassador and Co-Designer, Jennifer Lopez. The JLo collection embodies her own jewelry statement of feminine, raw and powerful. Sophisticated pearls with a glam rock attitude and double chain charms combined with edgy reptile textures and shimmering signet pieces inspire self-expression and the creation of a personal style statement.
"With this collection, you can express your personality through our bracelets and charms," said Jennifer Lopez. "We all have our own unique sense of style. It's a reflection of our personality."
This season, the JLo collection is introducing the 3-String Double wrap leather bracelet in two new vibrant colors, Teal Metallic and Pink Metallic. The Silver Bracelet is also available, adding simplicity and elegance to the collection. The Silver Bracelet is designed to fit perfectly with the charms from the core Jennifer Lopez collection, but also have a range of specially designed charms for this unique piece of jewelry.
The Spring/Summer collection by Endless Jewelry is available at all retail locations early March 2016. Leather bracelets and necklaces start at $40 and charms start at $35. For more information or to find a retailer near you, visit www.endlessjewelry.us.
About Endless Jewelry
Endless Jewelry is a global Danish Jewelry company established in 2013 specializing in affordable and colorful jewelry, giving you endless possibilities to personalize with beautiful, hand-crafted charms. Endless Jewelry is headquartered in Copenhagen, Denmark and Ft. Lauderdale, Florida, boasting over 3000 shops in 31 countries worldwide. Deep in the brand's DNA is the belief that every woman has the potential to be her true self, regardless of age, size or color. To spread this strong statement, Endless Jewelry has engaged Jennifer Lopez in collaboration as the Brand Ambassador and Co-Designer of her own exclusive collection. An ideal Endless icon, Ms. Lopez represents a woman who made her dreams come true by believing in herself. It's all part of the company's desire to inspire and empower women all around the world to wear their true colors.
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SOURCE Endless Jewelry