Endo Selects Ogilvy Public Relations as an Agency Partner Leading Specialty Healthcare Practice Deepens Agency's Men's Health and Pain Expertise
NEW YORK, Jan. 8, 2013 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced that Endo Health Solutions, Inc., a U.S.-based specialty healthcare company that strives to provide quality products and improve the lives of patients, has appointed Ogilvy Public Relations (Ogilvy PR) as an agency partner for its Endo Pharmaceuticals division. Ogilvy PR's healthcare practice will provide public relations communications support to Endo Pharmaceuticals in the Men's Health and Pain Management areas of the business.
"Ogilvy offers clients like Endo Pharmaceuticals deep experience in the pharmaceutical and biotechnology sector, covering the full spectrum of communications' needs based on an integrated, client-centric approach. We are excited to leverage both our passion for and experience in men's health and pain management, to help Endo take its brands to the next level," said Kate Cronin, global managing director of Ogilvy PR's healthcare practice.
"Endo is pleased to have chosen Ogilvy to be an agency to support public relations communications for our branded pharmaceuticals business. Ogilvy's healthcare expertise combined with its global network and resources make this the right partnership as Endo broadens its reach in branded pharmaceuticals," said Blaine Davis, senior vice president, Corporate Affairs, Endo.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
About Endo Health Solutions
Endo Health Solutions Inc. (Nasdaq: ENDP) is a U.S.-based specialty healthcare company with four distinct business segments that are focused on branded and generic pharmaceuticals, devices and services and provide quality products to its customers while improving the lives of patients. Through its operating companies - AMS, Endo Pharmaceuticals, HealthTronics and Qualitest - Endo is dedicated to finding solutions for the unmet needs of patients. Learn more at www.endo.com.
SOURCE Ogilvy Public Relations