SAN FRANCISCO, Jan. 11, 2017 /PRNewswire/ -- DDB San Francisco, part of Omnicom (NYSE: OMC), has been appointed lead marketing partner for the Energy Upgrade California program of the California Public Utilities Commission (CPUC) following an extensive competitive review process.
California has set some of the most ambitious energy efficiency and carbon emission reduction targets in the world. The Energy Upgrade California program informs Californians about the state's energy efficiency and clean energy efforts. Deploying a mix of marketing, education and outreach programs, Energy Upgrade California encourages community action by ensuring that consumers fully understand what they can do to reduce their energy use both in terms of behavior change and the adoption of new technology.
"We are absolutely delighted to have the opportunity to work with the CPUC on this critical program. Achieving the Energy Upgrade California's objectives will require us to inspire millions of people across the state, change behaviors, and drive consumer action. This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact," said Todd Grantham, President and Chief Executive Officer of DDB San Francisco.
In order to impact 38.8 million people across diverse socio-economic groups, generations, and geographies EUC requires a marketing partner with the capabilities to impact at scale. Utilizing the DDB Flex model, a bespoke team of specialists from across the Omnicom network will work together to provide comprehensive marketing, education, and outreach services for CPUC's statewide program. DDB San Francisco will lead a fully integrated team of specialized agencies comprised of DDC (government affairs), Alma (multicultural Marketing), Fleishman Hillard (PR and social), OMD (media), and Tribal Worldwide (digital).
DDB's unique Flex model enables the agency to tap into talent from across the Omnicom network, allowing them to work seamlessly, flexibly and nimbly together.
New work created by the DDB San Francisco team is expected to launch April 2017.
About Energy Upgrade California
Energy Upgrade California is a state initiative to help Californians take action to save energy and conserve natural resources, help reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission. For more information, visit www.EnergyUpgradeCA.org.
About DDB U.S.
DDB U.S., part of the Omnicom Group (NYSE), is one of the country's leading and most influential advertising agencies, with offices in New York, Chicago and San Francisco. DDB has been named Agency of the Year numerous times by the industry's leadingadvertising publications and has been recognized by top awards shows including Effie, Cannes, CLIOs, The One Show, New York Festival and more. The agency's U.S. clients include Unilever, Mars, Johnson & Johnson, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit http://www.omnicomgroup.com/.
Director of Corporate Communications, DDB Worldwide
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SOURCE DDB San Francisco