LOS ANGELES, Aug. 7, 2012 /PRNewswire/ -- engage:BDR, a leading digital advertising and marketing agency, announced today it has added deep functionality to its Real-Time Bidding (RTB) advertising platform through key partners Kantar Media Compete and WhatRunsWhere.
The partnerships will add deeper analytics while improving efficiency and effectiveness for ad buyers and marketers. Built into engage's RTB platform, this will make the user experience less time consuming and more productive, never having to leave the platform for information.
WhatRunsWhere is a competitive service for online media buying. WhatRunsWhere helps buy more intelligently and profitably for existing and future campaigns, discover new traffic sources, and watch potential competitors. It allows users to research what competitors or related products are doing online- specifically how competitors are advertising and where competitors are buying media. The competitive analysis helps marketers adjust existing campaigns in order to deliver higher ROI or to help research for a new campaign, so risk is limited and money is saved.
Powered by the largest pool of online consumer behavior data in the industry, Kantar Media Compete is the only online competitive intelligence service that combines site, search and referral analytics in a single product and user interface to help outperform the competition and increase online marketing ROI. Kantar Media Compete also provides traffic and engagement metrics, demographic data and keyword and search metrics. Kantar Media Compete allows advertisers insight into the age and gender of site users, as well as the number of unique visits per month and site rankings.
"engage:BDR continues to add strategic best-in-class partners to provide a major advantage with cutting edge functionality to our display platform," said Ted Dhanik, president, engage:BDR. "With Kantar Media Compete and WhatRunsWhere, marketers will be able to track their competition while researching new campaigns and getting better ideas for their existing media buys."
"Site data is one of the most crucial components of RTB strategy," said Stephen Dimarco, CMO, Kantar Media Compete. "We are helping provide the highest level of data for marketers to make the most intelligent decisions on the First Impression platform."
"We feel this partnership brings together two great pieces of technology, combining WhatRunsWhere's media buying intelligence with the First Impression Platform," said Max Teitelbaum, COO, WhatRunsWhere.
The combined effort provides engage:BDR users with a one stop shop to buy media online in the simplest and most intelligent way possible."
The First Impression self-service RTB platform allows maximum reach and scale for agencies and brands through the engage:BDR ad network and all premier mobile and online ad exchanges. First Impression also provides extensive transparency, control and brand safety with direct access to premium publishers' inventory. Marketers also have direct access to international inventory to make campaigns global and access to granular mobile inventory providing the ability to target specific platforms, devices and carriers. Now, with WhatRunsWhere and Compete PRO fully integrated into engage's platform, this will provide users with a one-stop-shop for online media buying.
engage:BDR, founded in 2007, began by creating a display network with a global reach of 145 million monthly unique users. The engage:BDR Display Network represents premium inventories of a select group of international publishers within comScore Top 1000. engage:BDR's proprietary ad serving technology provides unparalleled performance with advanced audience targeting based on census data and IP data, allowing engage:BDR to reach the exact audience that marketers are looking to grasp efficiently.
The engage:BDR Display Network represents premium inventories of a select group of publishers within comScore Top 1000. engage:BDR's proprietary ad serving technology provides unparalleled performance with advanced audience targeting based on census data and IP data, allowing engage:BDR to reach the exact audience for Schizo Pictures projects efficiently.
engage:BDR offer advertisers cutting-edge marketing solutions, advanced technology and custom programming by integrating display, video, and branded entertainment into a single network. Whether it's driving qualified traffic and leads or building awareness and engagement, engage:BDR is committed to providing innovative solutions to reach consumers and deliver the highest quality results to their partners.
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