Engauge Marketing and Moxie Are Uniting Under the Moxie Name

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Mar 12, 2014, 06:00 ET

ATLANTA, March 12, 2014 /PRNewswire/ -- Engauge Marketing LLC (Engauge) and Moxie announced today that they are uniting under the Moxie name to form a fully integrated digital and advertising organization.

Engauge was acquired by worldwide marketing and communications services holding company Publicis Groupe S.A. in August of 2013. Following the acquisition, Engauge became part of the ZenithOptimedia Group network, aligned with Moxie, the Atlanta-based digital advertising agency.

By unifying the two agencies under the Moxie name, ZenithOptimedia has created a digitally driven organization with capabilities that span every facet of advertising, marketing and promotions.

"This is the next big step in our evolution as an agency," commented Suzy Deering, CEO of Moxie. "Over the last six months, we've started rolling out our expanded scope of services — one that creates unprecedented growth opportunities for our clients in every area imaginable. We are now even better prepared to drive our clients' successes by addressing their ever-changing needs from a data, technology and creative standpoint."

Nick Bandy, Chairman of Moxie, added, "Moxie's expertise touches every aspect of advertising. Through this union, we've created a strong multichannel, geographically diverse company that houses the best services and solutions under one roof. That means our clients now have greater access to world-class marketing resources."

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. The Groupe offers a full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs 62,000 professionals.

About ZenithOptimedia
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. It is part of Publicis Groupe, the world's third-largest communications group, and the world's second-largest media counsel and buying group. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation — the Live ROI planning process.

ZenithOptimedia's principal operations comprise the media services agencies Optimedia and Zenith; Performics, a global performance marketing services company; Ninah, a marketing investment modeling company; Newcast, a content integration specialist; and Moxie, a full-service digital marketing services agency.

Zenith North America's client partners include AstraZeneca, General Mills, Georgia-Pacific, JPMorgan Chase, Kohl's, Lexus, Nintendo, Oracle, Reckitt Benckiser, Toyota, 20th Century Fox and Verizon. Our ability to drive ROI begins with scale and is backed by an unparalleled knowledge of the marketplace.

www.zenithoptimedia.com | Twitter:@ZenithOptimedia | Facebook: www.facebook.com/zenithoptimedia | LinkedIn: ZenithOptimedia | The ROI Agency

About Moxie
Driven by data and defined by innovation, Moxie is a digitally centered full-service agency that expertly leverages the value of data, creativity and technology to help our clients grow. We push the boundaries of traditional and emerging technology to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has nearly 600 talented employees in Atlanta, Columbus, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis network — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, The Coca-Cola Company, 20th Century Fox, Georgia-Pacific, Chick-fil-A, Nike, Nationwide Insurance, UPS, Ainsworth Pet Nutrition, South Beach Diet and Cisco Systems.

www.MoxieUSA.com | Twitter:@MoxieUSA | Facebook: www.facebook.com/MoxieUSA | LinkedIn: Moxie

Media contact:
Jessica Carruth
Phone: 404-601-4341
Mobile: 770-313-5784
[email protected]

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SOURCE Moxie