AUSTIN, Texas, Sept. 8, 2015 /PRNewswire/ -- TREW Marketing and ENGINEERING.com today released results of the new survey, Smart Marketing for EngineersTM: Content and Online Marketing. The survey of 580 engineering professionals reveals insightful findings about engineers' preferences for online content marketing and channels such as the types of content engineers most value and trust, and where they look for that content online.
Marketers targeting technical audiences grapple with how to best implement online and content marketing to attract skeptical engineers, scientists and technology professionals. This latest research data provides conclusive, actionable data for marketers to effectively implement online and content marketing programs that drive the greatest return on investment.
"Engineers are a tough audience to market to – their applications are critical, they can't take chances, and they need information they can trust. The challenge is on marketers to provide high-value content that engineers can easily find when and where they are looking," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "We designed this survey to help marketers understand what engineers want from vendors so they can be even more effective in executing smart marketing that drives results."
Key Findings & Analysis
- The way engineers most often interact with e-newsletters is scanning subject lines.
- Engineers most often consume work-related content on their desktop computer throughout the workday; mobile devices are used most often when they're on the go and commuting.
- In viewing webcasts, features engineers prefer most are real-world examples and images and diagrams.
- Online resources such as websites and search engines are the most valuable source of information versus offline sources such as conferences or publications.
- Engineers have the highest trust in content written by an engineering expert at a vendor company, followed by industry analysts and editorial pieces in an industry print or online publication.
- Most engineers use social media in their personal life where they may stumble upon work-related articles, but nearly a third say they use social media for work.
"Understanding exactly how engineers find and use online content can be a difficult task for technical marketers," said John Hayes, CEO of ENGINEERING.com. "This survey provides an inside look into the preferences of an engineer, allowing marketers to analyze engineering content trends and online behavior and use the data to better target these technical audiences."
John Hayes, ENGINEERING.com CEO, and Rebecca Geier, TREW Marketing CEO, will host a free webcast on Wednesday, September 23, 2015 at 11:00 a.m. PST/2:00 p.m. EST. During the presentation, Hayes and Geier will discuss the key findings from the research, provide insights to help marketers effectively target technical audiences, and answer attendees' questions. Click here to register for the webcast.
Download the full Smart Marketing for Engineers™: Content and Online Marketing report at: http://hubs.ly/H017NnH0
ENGINEERING.com brings the most influential voices in engineering to a worldwide audience of engineers with informative, inspiring and entertaining stories. The company works at the intersection of technology and media to deliver content across social media, video, Internet destinations and mobile devices. ENGINEERING.com's goals are to work with content creators in every discipline and to build the most engaged audience across every distribution channel.
About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service marketing firm uniquely serving B2B companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business goals. TREW takes an integrated approach and offers a wide array of marketing services, including market strategy and planning; brand identity, positioning and messaging; lead generation and content marketing; website strategy and design; search marketing; and public relations.
John Hayes, CEO, ENGINEERING.com
Ryan Gardner, Marketing Coordinator, TREW Marketing
TREW Marketing: www.trewmarketing.com
Spring 2014 Marketing to Engineers™ Report: http://marketingtoengineersblog.com/2014-spring-report
Fall 2014 Marketing to Engineers™ Report: http://marketingtoengineersblog.com/2014-fall-report
SOURCE TREW Marketing