Enterasys to Address Business Value of Strategic CIO and CMO Partnerships at Interop New York 2013 Session Will Explore the Growing Need for CIOs to Work More Collaboratively with Marketing to Benefit the Entire Business
SALEM, N.H., Sept. 24, 2013 /PRNewswire/ -- With technology-centric forces increasingly driving business innovation, companies are relying on their CIOs to act as catalysts for change in the enterprise. Today's rapidly shifting marketplace has made data-driven engagement a top priority for organizations, which in turn makes a united alliance between the CIO and the CMO a necessity. Join Vala Afshar, CMO and CCO of Enterasys Networks, a Siemens Enterprise Communications Company, at Interop New York for a session on how to develop a culture of collaboration where the CIO and CMO align to achieve goals that satisfy both marketing and IT initiatives.
Interop 2013; Javits Center, 1E14, New York, NY
Wednesday, October 2, 2013, 11:00 AM EDT
The CIO & CMO -- Adversaries No More: As marketing is getting more and more complex, data intensive and technology driven, it is important for CIOs to understand the new marketing era we live in. The pressure for CIOs to earn a seat at the strategic table was greatly enhanced by Gartner's report in 2012 that pointed to the CMO as the champion of the technology budget in the near future. Specifically, CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. A collaborative relationship between the CIO and CMO is a must in today's evolving IT landscape, as they drive towards ensuring a customer-driven approach that benefits the entire business.
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About Enterasys Networks and Siemens Enterprise Communications
Siemens Enterprise Communications is a leading global provider of unified communications (UC) solutions and network infrastructure for enterprises of all sizes. Leveraging 160 years of experience, we deliver innovation and quality to the world's most successful companies, backed by a world-class services portfolio which includes international multi-vendor managed and outsourcing capabilities.
Our OpenScape communications solutions provide a seamless and efficient collaboration experience – on any device – which amplifies collective effort and dramatically improves business performance.
Together, our global team of UC experts and service professionals set the standards for a rich communications experience that empowers teams to deliver better results.
Siemens Enterprise Communications is a joint venture of The Gores Group and Siemens AG, and includes Enterasys Networks, a provider of network infrastructure and security solutions, creating a complementary and complete enterprise communications solutions portfolio.
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Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
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SOURCE Enterasys Networks