Entercom Signs a Multi-Year Renewal for Arbitron Portable People Meter and Diary Radio Rating Services

COLUMBIA, Md., Aug. 5, 2013 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) today announced that Entercom Communications Corp., one of the five largest radio groups in the United States, has signed multi-year, multi-market renewals for Arbitron's Portable People Meter (PPM®) and Diary radio ratings services.

"Entercom is an industry leader and shares Arbitron's commitment to helping radio demonstrate its value to advertisers as a vibrant and growing medium," said Sean Creamer, president and chief executive officer, Arbitron Inc. "Our two companies have enjoyed a long and collaborative relationship and we will continue our joint efforts to demonstrate the strength of Radio within the expanding media landscape."

"We look forward to expanding our partnership with Arbitron as we continue to identify opportunities that grow our radio platform and make us more attractive to our listeners and our customers," said David Field, President and CEO of Entercom Communications. "We plan to continue to collaborate with Arbitron to demonstrate the incredible value of radio, to ensure broadcasters get full credit for their audiences and to enhance the high return to marketers on their advertising investment."

About Entercom Communications
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics, Oakland Raiders and San Jose Sharks.

Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home; the mobile industry; as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter (PPM®) and the PPM 360, new technologies for media and marketing research.

Portable People Meter, PPM®and PPM 360  are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

 

 


 

SOURCE Arbitron Inc.



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