Entercom To Deploy Jelli Platform In A Group-Wide Deal Jelli Network Grows To 175+ Stations And Over 1.7 Billion Radio Ad Impressions
SAN MATEO, Calif., Feb. 28, 2013 /PRNewswire/ -- Jelli (http://www.jelli.com), the social radio platform, announced today that it has signed an agreement with Entercom Communications to deploy the Jelli Platform in 104 of its radio stations across 23 markets. The arrangement signals the expansion of the Jelli Platform to a total of more than 175 radio stations in over 50 markets nationwide.
Jelli's network now reaches 23.5 million unique listeners weekly. Radio ad impressions served by the Jelli Platform have grown to an over 1.7 billion annual run-rate, which is a greater than 1,300 percent growth rate year-over-year. Over the last twelve months Jelli has added advertising inventory from premier stations in markets such as San Francisco, Philadelphia, Boston, Washington DC, Seattle, Tampa, Minneapolis, Denver, Sacramento, Portland, Indianapolis, Kansas City, Milwaukee, Las Vegas, New Orleans, and many others.
"We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars," said Weezie Kramer, Regional President, Entercom.
"Entercom is one of the most innovative media companies in the radio business, running some of the best radio stations in the top U.S. markets," said Mike Dougherty, Chief Executive Officer, Jelli.
The Jelli Platform combines the technology of online and mobile advertising with the significant reach of terrestrial radio advertising, enabling partners like Entercom to automate radio advertising, deliver accountability, and increase measurability and transparency to their clients through Jelli's cloud-based advertising platform.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics and San Jose Sharks. Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.
Jelli is a social radio platform that combines the reach of radio with the engagement of the web. Jelli's consumer experience fuses group listening with game mechanics to make radio more social and fun. Listeners control radio playlists through real-time voting and game elements, via free iPhone and Android apps and web experience (http://www.jelli.com). Jelli's advertising platform enables real-time ad serving and listener engagement across social, mobile and broadcast platforms, creating unique insights for advertisers. More than 175 radio stations across the United States and internationally have deployed the Jelli platform.