NEW YORK, Sept. 13, 2011 /PRNewswire/ -- enter:new media, a digital media agency specializing in fashion, retail and entertainment, helped Tennis Channel experience record growth and engagement on its Facebook page during the 2011 U.S. Open. The results surpassed all benchmarks set over past major tennis tournaments.
Tennis Channel's Facebook campaign during the 2011 U.S. Open included fan promotions and exclusive content along with integration across all of its other major media platforms.
"Social media has become more of an integral part of the way we watch and experience sports," said Mark Curtis, president of enter:new media. "Tennis Channel's commitment to building its social media community year-round is really paying off as their fans' increasing participation clearly demonstrates."
While Tennis Channel generally experiences increased social media activity during major tournaments, the network had already broken its own records for both total Facebook fan growth and overall engagement within the first seven days of the two-week 2011 U.S. Open. Daily activity in terms of likes and comments more than doubled averages from the past four tennis grand slams.
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About enter:new media
enter:new media (ENM) is a leading social media agency focused on growing, activating and optimizing social media communities for entertainment, fashion, and retail brands. Unlike other agencies offering social media services, ENM was designed from the ground up to deliver end-to-end social media capabilities encompassing Strategy, Outreach, Content, Analytics, Marketing, and Media. ENM is an independent agency based in New York City. For more information, please visit: http://enternewmedia.com
SOURCE enter:new media