ST. LOUIS, Feb. 10, 2016 /PRNewswire/ -- Continuing a three-decade tradition of supporting auto lending among its credit union partners, Enterprise Car Sales generated close to $500 million in loan volume to nearly 28,000 credit union members during 2015.
Enterprise Car Sales is a service of Enterprise Rent-A-Car, the largest car rental brand in North America, and has a strong track record of collaborating with credit unions of all sizes to increase auto loans. From the first day Enterprise began selling used vehicles in St. Louis in 1962, customers have been assured that the listed price is the price they pay.
Credit union members appreciate Enterprise's car-buying experience, which includes haggle-free pricing. That approach allows the Enterprise sales team to focus on the customer experience and the exceptional service that is a hallmark of the Enterprise brand.
"Enterprise's integrity in sales and service has made them a great partner for us," said Darin Woinarowicz, CEO of Arrowhead Credit Union in Southern California. "Our team looks forward to referring our members to Enterprise because we know they are going to have a great experience – it's a great way to do business."
Increasing Market Share
New reports show credit unions are steadily gaining market share in auto loan financing. Credit union membership is on the rise across the country, and used-vehicle auto loans at credit unions have seen an almost 14 percent increase compared to a year ago. Enterprise Car Sales is further supporting this growth through tailored used-vehicle buying programs that create opportunities for credit unions to increase their used-auto loan portfolio and optimize member loyalty. In fact, Enterprise Car Sales has helped generate almost $10 billion in loan volume during the last 30 years with more than a thousand credit union partners nationwide.
"We are very appreciative of the mutually beneficial relationships we have built with credit unions in our local communities," said Beth Wheeler, Corporate Director of Business Development at Enterprise Car Sales. "We gain increased exposure to new customers through their referrals, and in return, we refer their members back to them for financing. With more consumers turning to credit unions for their auto loans, we expect these partnerships to continue to flourish in the coming year."
Growth and Brand Awareness
Strong credit union partnerships are a driving force behind the overall growth of the Enterprise Car Sales network. In 2015, Enterprise Car Sales made a significant investment in its facilities, including opening three new locations – in Burnsville, Minnesota; East Syracuse, New York; and Cranberry Township, Pennsylvania – and relocating six locations to enhanced facilities.
In addition, Enterprise Car Sales debuted its first-ever television commercial in 2013, focusing on the ease of a negotiation-free used car-buying experience while also highlighting the Enterprise brand as a total transportation solution. Since then, the business has seen an increase in brand awareness and launched a second campaign featuring three new television commercials in late 2015.
For more information about how Enterprise Car Sales partners with credit unions, visit www.enterprisecarsales.com/perfectpartnership.
About Enterprise Car Sales
Enterprise Car Sales features more than 250 makes and models of certified high-quality, late-model used cars, trucks, vans and SUVs. Each vehicle passes a rigorous 109-point inspection conducted by an ASE-Certified technician, and comes with a seven-day/1,000-mile repurchase policy. A free CARFAX® Vehicle History Report™ also is available for all certified vehicles. Enterprise Holdings Inc., headquartered in St. Louis, operates Enterprise Car Sales and Enterprise Rent-A-Car through its regional subsidiaries – with more than 5,600 Enterprise rental offices located within 15 miles of 90 percent of the U.S. population. Enterprise Car Sales, which has sold more than one million used cars, has more than 130 U.S. locations. For more information about Enterprise Car Sales, visit www.enterprisecarsales.com.
SOURCE Enterprise Car Sales