LONDON, Sept. 8, 2016 /PRNewswire/ -- The report provides unrivalled insight into how the world of mobile changed from 2015 to 2016, highlighting the main barriers to overcome before adopting new technologies and the trends to watch out for as we move into 2017. View the report: http://bit.ly/2c6A00J
Michael Jennet, Research Vice President, IT Executive Program comments on how challenges have changed in the USA with UX jumping to the number one investment spot: "Employees and people are expecting that same type of user experience that they get with their games and their apps that they see in the consumer world."
UX also appears in the number one spot for IT leaders in the UK, however, big data and predictive analytics have emerged as areas of interest for 2016/17 showing how the generation, management and mining of data has become integral to mobile operations.
Satyam Priyadarshy, MBA, Ph.D, Chief Data Scientist - Halliburton – Landmark comments "Big data is the technology that enables you to create actionable insights and the ability to actually show the results."
"Predictive analytics I think is the next wave of the future" Charles Johnson, Business Solutions and Vendor Management at Philips Health Systems.
The investment priorities and challenges for Europe provide a different story. The three top spots are taken by security showing the eternal emphasis on securing the digital ecosystem shows no sign of waning. Other notable trends include the considerable increase in investment in mobile devices themselves- perhaps as a response to changing BYOD strategies. And finally, this research shows that CRM solutions have become a major priority for leaders of mobile technology and architecture.
The full report provides a detailed outline of the top fifteen global investment priorities, along with in-depth interviews with Philips Health Systems, Halliburton and IDC Research. The report can be downloaded for free here: http://bit.ly/2c6A00J
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Enterprise Mobility Exchange (Las Vegas, November 14-16) is an exclusive leading event for mobility professionals and business executives who are leveraging mobile technology and services to enable digital transformation whilst creating value and ROI through mobility.
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SOURCE Enterprise Mobility Exchange