Enterprise Plus and Emerald Club Car Rental Loyalty Programs Expanding in Latin America and Caribbean

The Enterprise Rent-A-Car and National Car Rental brands are owned by Enterprise Holdings Inc., the world's largest car rental company. The company also ranks near the top of the global travel industry, ahead of many airlines and most cruise lines, hotels, tour operators and online travel agencies.

Today, Enterprise Holdings operates in more than 90 countries, including 30 in Latin America. "Increasing the availability of Enterprise Plus and Emerald Club is a natural extension of our ongoing mission to be the best transportation service provider in the world, serving our customers no matter where they decide to travel," said Peter A. Smith, vice president of global franchising at Enterprise Holdings. Smith served as a keynote speaker at the 2016 International Car Rental Show where he highlighted the company's rapid international expansion and integrated global network.

Enterprise Plus

The expansion of Enterprise Plus follows its introduction in eight Latin American and Caribbean countries earlier this year. With every qualifying rental, Enterprise Plus members earn points they can redeem anytime for free rental days in any available vehicle at thousands of participating Enterprise locations worldwide. Points don't expire as long as the member has one qualifying Enterprise rental in a three-year period. Free rental day awards apply to time and mileage (base rate) only and do not cover taxes, surcharges and concession fees.

Once enrolled, Enterprise Plus members simply use their membership number to book a reservation online at www.enterprise.com, via the Enterprise mobile app or over the phone to receive all member benefits.

As Enterprise Plus members rent more frequently, they can quickly rise to Silver, Gold or Platinum status to gain access to even more reward options until the end of the next program year. Each status level has its own unique set of benefits, such as bonus points and vehicle upgrades.

Membership in Enterprise Plus is free, and the loyalty program is open to anyone at least 21 years old.

The Emerald Club

The expansion of National's Emerald Club is a first for the region since the additions of Argentina and Paraguay in 2016.

Through the Emerald Club, members earn vehicle upgrades according to membership level. All Emerald Club members are guaranteed a midsize or above vehicle at the reserved midsize rate. Emerald Club members at the Executive level and above are guaranteed a full-size or larger vehicle at the reserved midsize rate. Members can also choose to earn either free rental days or frequent-traveler miles or points with one of National's airline or hotel partners.

In addition, Emerald Club members in Latin America and the Caribbean can take advantage of Emerald Club Priority Service, which expedites the rental process by offering a dedicated line at the service counter exclusively for Emerald Club members.

Membership is complimentary for all National customers, and individual travelers can easily enroll themselves in the program by clicking the Emerald Club "Join Now" link at www.nationalcar.com.

For more information on Enterprise Rent-A-Car, visit www.enterprise.com.

For more information on National Car Rental, visit www.nationalcar.com. 

This press release and car rental industry news are available in the Enterprise Holdings Press Room. The Enterprise Holdings Press Room also includes Fact Sheets for car rental brands and business divisions as well as awards and other reports.

About Enterprise Holdings

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,600 fully staffed neighborhood and airport locations. The company and its affiliate, Enterprise Fleet Management, together offer a total transportation solution, including extensive car rental and car-sharing services, truck rental, corporate fleet management and retail car sales. Combined, these businesses accounted for more than $20.9 billion in revenue and owned nearly 1.9 million vehicles throughout the world in fiscal year 2016. Enterprise Holdings' regional subsidiaries and Enterprise Fleet Management currently employ more than 97,000 worldwide. Enterprise Fleet Management, provides full-service fleet management to companies, government agencies and organizations operating medium-sized fleets of 20 or more vehicles, as well as those seeking an alternative to employee reimbursement programs. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales, Enterprise Truck Rental, Exotic Car Collection by Enterprise, Zimride by Enterprise and Enterprise Flex-E-Rent.

SOURCE Enterprise Holdings

Related Links

http://www.enterprise.com