Enterprise Sector Drives Mobile Office Market, Finds Frost & Sullivan

MOUNTAIN VIEW, Calif., June 15 /PRNewswire/ -- Over the last few years, the enterprise market has evolved into an incremental opportunity for the wireless industry. The new generation of mobile office solutions provides a potent tool for real-time collaboration and communication, integrates seamlessly with day-to-day management applications, and helps to enhance productivity levels.

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New analysis from Frost & Sullivan (http://www.wireless.frost.com), The New Mobile Office Market, finds that the market earned revenues of approximately $1.7 billion in 2009 and forecasts this to reach $6.8 billion in 2015.

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"It is crucial for enterprises to make investments in mobility and to derive optimum ROI from their costs," says Frost & Sullivan Mobile & Wireless Industry Manager Samir Sakpal. "Mobile solution vendors understand the criterion for enterprises and developed solutions which seamlessly integrate into various back-end systems and applications of the enterprise."

Respondents to the Frost & Sullivan 2009 Mobile Enterprise Applications survey identified that increased customer satisfaction was the top-most influencing factor for implementing a mobile office solution. Real-time information and prompt response time have become essential.

Cost, security, and awareness remain critical restraining factors of growth for mobile office solutions. In the past, cost constraints prevented small and medium-sized organizations from deploying mobile office solutions. Vendors are offering vertical-specific solutions in a software as a service/infrastructure as a service (SaaS/IaaS) model to keep the implementation capital cost at bay. Cloud solutions will also make access easier and less costly for enterprises.

Vendors have directed efforts to address security concerns. It is necessary to communicate this while pitching wireless technologies to enterprises. Education for enterprises to enable them to understand the benefits of enterprise mobility also remains desirable.

"With challenging economic conditions, enterprises are very careful about their technology investments," cautions Sakpal. "However, communicating the options involving lower implementation costs along with a compelling case about the benefits and ROI, would make it easier for vendors to get their foot into the door."

In today's enterprise scenario, the one-size-fits-all philosophy is no longer applicable. The new generation of mobile office solution has the ability to synchronize with various functional applications in the enterprise. This helps in real-time delivery of applications using email environment, thus allowing reduced latency in actions taken.

The New Mobile Office Market is part of the Mobile & Wireless Growth Partnership Services program, which also includes research in the following markets: Mobile Resource Management (MRM, : Premium Enterprise Mobile Applications Outlook, Mobile Field Asset Management (FAM) Market, and Mobile Sales Force Automation/CRM. All research services included in subscriptions provide detailed market opportunities and industry trends that were evaluated after extensive interviews with market participants.

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The New Mobile Office Market

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SOURCE Frost & Sullivan